Runtime Revolution Ships Revolution Media

[Todd Higgins]

Some stats from Google:

Results 1 - 10 of about 395,000,000 for revolution

	The first relevant link was the runrev homepage (14th)   The most  
prominent links (and text ads) had to do with heartworm medicine for  
you pets.  Also note that the next generation Nintendo game station  
is also called Revolution.  Once that ships I think runrev is going  
to be lucky if they are on the 14th page of results with this keyword.

Results 1 - 10 of about 157,000,000 for Transcript

	No relevant links in the first 10 pages. Very common word, text ads  
referred to college transcripts

Results 1 - 10 of about 4,850,000 for revolution transcript.

	The 7 of the first 10 sites were for relevant websites.  There were  
no text ads displayed.  (Perhaps that is a marketing opportunity for  
someone?)  For someone that wants to find out information about

Results 1 - 10 of about 22,100,000 for revolution programming
	
	Similar results 7 of the first 10 sites are relevant, but the 5th  
site was about Nintendo's game station...  Again no text ads.


Results 1 - 10 of about 66,800,000 for revolution language

	2 out of the first 10 are relevant.

Results 1 - 10 of about 30,000,000 for transcript language.

	The first 4 links are relevant (for a total of 5 of the first 10)


I am not  Search Engine Optimizer or anything like that, but it looks  
to me as the inclusion of the word 'transcript' really narrows the  
search results and produces more relevant links than just  
'revolution'  Now I am sure runrev will do their best to update all  
of their references, but the do not have any control over third party  
links, plus once Nintendo's Revolution ships I expect runrev to be  
buried under all of the gaming website links.

Todd


On Apr 11, 2006, at 6:19 PM, Robert Brenstein wrote:

>>  > Why introduce confusion and exacerbate a perception of
>>>  flightiness only to assist a branding effort which accounts
>>>  for a scenario that never happened?
>>>
>>>  It may be the case that Adobe, Macromedia, Netscape, Apple,
>>>  Asymetrix, and other companies with strong market research
>>>  departments are not entirely wrong on this.
>>
>> If you'd like to send me the case studies used internally at these  
>> companies
>> to support your argument, it would go a long way in convincing one  
>> way or
>> the other.
>>
>
> As I said earlier, I don't see the change so significant really in  
> either direction. I presume this was discussed heavily and the  
> decision was not made lightly, although there are pros and cons for  
> either. The only thing that makes me somewhat uncomfortable, on the  
> second thought, is calling a programming language "revolution".  
> Kinda odd, considering that it is a common word. May be a  
> compromise could be to retain the name but don't call it be name in  
> the marketing materials, simply referring to the scripting language  
> OF Revolution. I find this more clear than "English-like Revolution  
> is the easiest
> scripting language available".
>
> Robert
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