slightly OT: iOS - gift in-app purchases?

[Chris Sheffield]

I can't find information on this anywhere. Does anyone happen to know if this is possible? So if a developer makes an app available for free, but that app includes purchasable content, is there any way to gift that content, preferably via iTunes redemption codes? I know that paid apps that are submitted can receive redemption codes, but I wasn't sure about free apps and in-app purchases.

My company's just trying to figure out some good marketing campaigns, and we're wondering if this is even possible.

Thanks,
Chris

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Chris Sheffield
Read Naturally, Inc.
www.readnaturally.com