GOOSE BUMPS

[Richmond]

  On 09/21/2010 06:18 PM, Kevin Miller wrote:
> On 20/09/2010 20:02, "Timothy Miller"<gandalf at doctorTimothyMiller.com>
> wrote:
>
>> I don't understand the significance of the name change to LiveCode.
>> Is this an internal reorganization or marketing strategy? Or has
>> ownership changed?
> The ownership has not changed.
>
> > From the FAQ:
>
> The new name more accurately conveys the benefits that are at the core of
> the LiveCode platform: a fast, compile-free workflow. This core message is
> more tightly associated with the unique selling points that are so important
> to our customer base, including enabling a highly productive workflow,
> outstanding ease-of-use, very-high-level English-like language and flexible
> delivery to multiple platforms and devices from a single code base.
>
> We found that since introducing the ³Rev² prefix we have introduced many new
> products and services, notably including revMobile and revServer. The
> product lineup was rapidly becoming complex and difficult to explain. These
> products are now simply deployment packs for LiveCode. This new lineup is
> much easier for both existing and new customers to understand. LiveCode
> better conveys our mission, focus and technology. The LiveCode name will be
> easier to locate in Internet searches. Rather than searching for ³Rev² or
> ³Revolution² which are buried with other unrelated items, or searching
> individually for ³revMedia², ³revStudio² or ³revMobile², you can now perform
> a single search for ³LiveCode².
>
> Much of the brand recognition we have to date centers around the company
> name ³RunRev², which is not changing. We haven¹t changed the product name in
> the decade since its introduction (we have introduced variants but they have
> always had ³Rev² or ³Revolution² in the name). We believe that by centering
> all focus on a single, searchable word, the new brand will quickly overtake
> the brand recognition previously associated with ³Rev² or ³Revolution² which
> was actually quite difficult to brand.
>
> ----
>
> I'll elaborate on that FAQ with a specific example that might be helpful:
>
> One of the biggest practical issues we were coming up against with the old
> name was it searchability. For example, we've had 5x the press coverage over
> the last year than we had in the previous year, as measured by articles and
> site traffic. And yet there is no one search term you can use to find it.
> We've had coverage for revMobile, coverage for revEnterprise and in spite of
> my spending an hour on the phone with a prominent journalist who wrote a
> great review, he called it the wrong name. RunRev is the most used term and
> press are using it to describe the product name because they want something
> unique, but even that use is inconsistent. Rev is smart and catchy but go
> and search for that in Google now and you'll see the problem. This whole
> situation is was just not workable going forward. LiveCode is a fanstastic,
> strong, clear new name that will quickly become highly searchable.
>
> Kind regards,
>
> Kevin
>

That's a very cogent and well thought-out justification.

Thank you.

sincerely, Richmond.