Rev Media and the product line gap

Dennis Brown see3d at
Tue Mar 28 15:48:43 EST 2006

Well,  All I can say to that is I also bought a Swiss army knife,  
bought the Shop Smith (do everything woodworking power center),  
bought the Ryobi Power-One do everything portable power tool kit,  
Bought a color laser printer (for the price of just the included  
expendables) that has built-in duplexing and prints B&W as  
economically as a B&W only laser printer.

I could go on, but I see a pattern forming.  I buy tools.

I look for versatile tools that I can use to solve problems (big or  
small) that I may encounter in the future.  I invest in a tool when  
the price is right --since there is risk in any investment that I may  
not get my investment back out.

I am rarely looking for a tool to solve one problem that I already  
know about --that can justify an expensive tool.  If I have a very  
complex immediate problem that needs an immediate solution, I will  
look for a targeted application first before writing my own program.

Perhaps I am a dying breed -- the self sufficient inventive user of  
tools to create personal solutions.  I do know that the better and  
more versatile the tools that I have, the more empowered and  
confidence I feel about being able to tackle any problem that life  
throws at me.

Who knows, perhaps I represent the leading edge of the market for  
personal programming tools.


On Mar 28, 2006, at 12:43 PM, Lynn Fredricks wrote:

>> As for Media, at $49 and with a boatload of templates, what's
>> not to like for the "hobbyist"/"inventive user" market?
> There is no hobbyist/inventive user from a software marketing  
> perspective -
> that is a "D) none of the above" designation to try to define a  
> bunch of
> unrelated target customers that only superficially look similar.
> Best regards,
> Lynn Fredricks
> Worldwide Business Operations
> Runtime Revolution, Ltd

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