Rev Media and the product line gap
see3d at writeme.com
Tue Mar 28 15:48:43 EST 2006
Well, All I can say to that is I also bought a Swiss army knife,
bought the Shop Smith (do everything woodworking power center),
bought the Ryobi Power-One do everything portable power tool kit,
Bought a color laser printer (for the price of just the included
expendables) that has built-in duplexing and prints B&W as
economically as a B&W only laser printer.
I could go on, but I see a pattern forming. I buy tools.
I look for versatile tools that I can use to solve problems (big or
small) that I may encounter in the future. I invest in a tool when
the price is right --since there is risk in any investment that I may
not get my investment back out.
I am rarely looking for a tool to solve one problem that I already
know about --that can justify an expensive tool. If I have a very
complex immediate problem that needs an immediate solution, I will
look for a targeted application first before writing my own program.
Perhaps I am a dying breed -- the self sufficient inventive user of
tools to create personal solutions. I do know that the better and
more versatile the tools that I have, the more empowered and
confidence I feel about being able to tackle any problem that life
throws at me.
Who knows, perhaps I represent the leading edge of the market for
personal programming tools.
On Mar 28, 2006, at 12:43 PM, Lynn Fredricks wrote:
>> As for Media, at $49 and with a boatload of templates, what's
>> not to like for the "hobbyist"/"inventive user" market?
> There is no hobbyist/inventive user from a software marketing
> perspective -
> that is a "D) none of the above" designation to try to define a
> bunch of
> unrelated target customers that only superficially look similar.
> Best regards,
> Lynn Fredricks
> Worldwide Business Operations
> Runtime Revolution, Ltd
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