Pricing / entry cost for this tool

[David Bovill]

On 26 Nov 2005, at 21:01, Dan Shafer wrote:

> I've been racking my brain the last 48 hours and I cannot come up  
> with a single development tool company that has succeeded at doing  
> this since Borland's very early days. I'd be delighted if someone  
> could point me to a real exception to that rule, but absent that, I  
> maintain my position. RunRev needs to decide whether it's going to  
> try to get professional coders to switch to Rev or adopt it as a  
> RAD or alternative tool, or go after the untapped market potential  
> of the Inventive User. Until it makes that decision and then  
> permeates the company and its policies with it, it will have  
> difficulty being as successful as it can.

I'd second that.

What I would love to see is RunRev let go substantially of the  
professional coders end of the market, by adopting an innovative open  
content strategy, and reaping the benefits of being able to package  
the features developed in the professional market for the "Inventive  
User" (nice term).

Scott Raney tried to do it the other way round - licensing the core  
engine / code to developers who could then produce IDE's like RunRev  
have done. I think this was a good idea too - but the time was not  
quite right.