Rev 2.02/New pricing

Geoff Canyon gcanyon at inspiredlogic.com
Fri Jul 18 03:58:02 EDT 2003


There seem to be three arguments against the Express closing screen:

1. Potential clients/developers won't want the closing screen on their 
apps.
    Answer: get Studio or Enterprise.

2. End Users will be frustrated by the closing screen.
    Answer: it is (my understanding) brief and somewhat entertaining.

3. Potential clients/developers will be turned off by the perceived 
lack of quality in Revolution-developed apps because awareness that a 
given app was created with Revolution will correlate with the 
newest/least serious developers.
    Answer: this is the hardest to answer. The decline of Director is 
being blamed on the "Made with Director" campaign. Could that campaign 
also be credited with the previous success of Director? The product had 
a very good run. Maybe the right business plan is to gain awareness 
with such a campaign only until you see traction in the marketplace, 
and then pull the campaign and let your product speak with its own (now 
much louder) voice?

What Revolution needs now is awareness. Anything that promotes that is 
good. Anything that hinders that is bad.

Disclaimer: the above is speculation.

regards,

Geoff Canyon
gcanyon at inspiredlogic.com




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