Suggestions for an iOS/Android/CD/web site strategy

Richard Miller wow at together.net
Thu Mar 15 10:45:02 EDT 2012


I'd looking for suggestions on the best strategy for this situation.

I have an app I'd like to make available on 4 platforms: iPhone/iPad, 
Android, standalone download (both Mac & Windows), and a protected web site.

Preferably, I'd like buyers of the iOS or Android versions to get a free 
standalone and free access to our web site. I am thinking that if a 
customer buys the iOS or Android app, we can use the proof of those 
purchases to send them the standalone and give them access to our site. 
Sounds straightforward so far.

The problem comes up as follows.

Three of these platforms are done, but the Android app is still a month 
or so away. We presumably need all sales to be through Apple 
(iTunes/iPhone/iPad) or the Android store, as my understanding is that 
there is no practical manner to allow a customer to, for example, 
purchase a subscription to our web site, then use that purchase (credit) 
to download a full version of our iOS app without paying for the app 
through Apple. Same thing with the Amazon App Store... a customer could 
not download our Android app using a credit from having purchased our 
standalone, for example.

Some of our users (perhaps a fairly large number) will not have EITHER 
an iPhone or an Android phone currently, but may buy one in the near 
future.... yet they want immediate access to our standalone and web 
site. Would it make sense to insist that all customers buy either our 
iPhone or Android app, even if they don't have one of these phones, in 
order to get access to our standalone and web site? Is this the simplest 
strategy to use?

Thanks.
Richard Miller




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