[WOT] Warning - long winded discussion - was Re: Apple iPad announcement evokes yawn

Tim Jones tolistim at me.com
Thu Mar 8 12:55:24 EST 2012


Whoa - I touched a sensitive nerve ending with that one..

Everything that you mention was all stuff that could have been announced via press release.  The quad core is the GPU only.  The 4G-LTE support is again - catch up.  Economic uncertainty is not part of the reality of Apple.  They made the largest net profit in the company's history last quarter.

The Xserve was never anything like a Mac Pro (or a PowerMac).  the Mac Pro is used for serious M&E production and is NOT designed to be a server while the Xserve was primarily an enterprise server system and was never designed (or sold) for desktop use - the two can never be confused.  Apple canned the Xserve because they underestimated the efforts of supporting an enterprise environment.  For another company, $415M a year is big money.  For Apple, it's not worth maintaining since it's so far removed from their core efforts.  Get on the phone and call any major studio's system support team and ask them what the best thing Apple could give them and you'll get the same story from all of them - new licenses for Final Cut Pro 7 and a 12 core Mac Pro that will fit in a rack.  This is what I do for a living.

I - and a lot of folks in the M&E space - regularly use our iPads 10 to 12 hours (or more) a day and we love them.  Just because it's something you wouldn't appreciate doesn't mean that the rest of the world also doesn't appreciate it.  In fact, this is sent from my iPad, but I remove that silly tag at the bottom.

Heck, Peter Frampton even used one on stage last night.

I love my Apple products, and I own multiple, but I am confused by your statement relating gas prices to the Apple event (??).

Tim

On Mar 8, 2012, at 10:30 AM, Bob Sneidar wrote:

> Would a quad core make you a bit happier? How about 4G LTE? I don't think it was about nothing. These are all somethings, and all together they comprise a significant upgrade. Also, I think that in the midst of economic uncertainty, it would be foolish of Apple to embark on some great new technology. 
> 
> They DID have a rack mounted Mac Pro. It was called Xserve, and very few people (relatively speaking) bought them. They are AWESOME servers (I have 6 in my network here) but they were pricey, and it took a long time for the Server OS to get to where an enterprise would feel comfortable integrating it into their existing Active Directory infrastructure, and there was no real benefit to doing so. Apple understandably canned the product line. 
> 
> A touchscreen in and of itself is not a very good interface for a laptop IMHO. I have had the opportunity to use one running Windows, and I found myself going back to the trackball or touchpad in frustration. If you interact with the system a lot, reaching out your hand and touching the screen multiple times in a minute can get tiring after not too long. Try doing it all day! Even with an iPad I would not like to have to use it all day as my main computing device. 
> 
> The times, they ARE a changin', and not necessarily for the better. Gas prices are going through the roof and businesses will not absorb this cost themselves. They will predictably pass that cost on to the consumer, in the form of more expensive utilities, food, pretty much everything. Consumers will then have even less free cash to spend on new technology. 
> 
> I think Apple did just enough. 
> 
> Bob
> 
> 
> On Mar 8, 2012, at 9:02 AM, Tim Jones wrote:
> 
>> This was about another overblown Apple launch event that was much ado about nothing.  A lot of catch-up on things, but nothing truly new.  I'm happy that Apple management haven't lost Jobs' flair for the dramatic, but a new screen, an updated camera, and finally getting to 1080p isn't something that I'd have been happy about traveling to San Francisco for as a journalist.
> 





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