Three Years of Rev (was RE: Check out Jerry's new videos)

Chipp Walters chipp at chipp.com
Sun May 9 00:03:36 EDT 2010


Lynn,

How would you suggest paying for all of this? Just wondering...
Do you really think the current revenue stream can prop up this luxurious
road map?

I personally would rather see RunRev trim their efforts and focus better on
technologies which can provide best in class cross platform solutions.

Even if this means cutting back on the number of initiatives. I've never
really thought the rev plugin was a good idea, and now with
Apple's gunsights focussed directly on Flash's proprietary plugin, it's easy
to see why. Of course if it's just 'a compile away' then it's probably no
big deal-- but that has not seemed to be the case up to now.

Linux? I suppose targeting a specific platform, or two-- but does it really
make any money? Can a small company like RR afford to support and provide
free product to a platform which generates (my guess) single digit
percentage figures of total revenue?

I'd try and shore up the Apache Module, and sell it for a decent
fee-- especially if there's a work flow aspect to it with good
documentation. That is where one could raise some money quickly-- IMO.

But putting it together with a whole Web App framework, is way too much for
this crowd and this company. Leave that up to the Rodeo's of the world--
it's a HUGE job. You need an expert DOM expert, Javascript expert, HTML5
expert, CSS expert, cross-browser expert, not to mention a great architect
and some serious time on your hands to develop a complete framework.

Just my 2 cents.

On Sat, May 8, 2010 at 7:29 PM, Lynn Fredricks <
lfredricks at proactive-intl.com> wrote:

>
> - Focus on mobile targets (Android, Netbooks, try to weasel a deal with MS
> for Windows Phone/XNA/Xbox, don't depend on Apple, but reciprocate any love
> shown)
> - Explore ways to take advantage of hardware acceleration for graphics and
> have a 64 bit strategy
> - Strongly support 1-2 major Linuxes and make Linux only compilation free
> - Rev/PHP like System with a Web Interface builder/translator; Application
> Server
> - Improve back end code so that its easier to generate new platform sources
> with the least amount of trouble
> - Come up with a way to more easily "package" various web APIs and put that
> into the Enterprise product
> - Really good version control for Enterprise
> - Improve efficiency/performance of component/External usage
> - Make it easier for third parties to put in various wizards, etc into the
> Rev interface without messing it up
>
> The challenge with selling development tools is that you make a terribly
> complex product that is expensive to support and has a small potential user
> base. So finding ways to lower support costs and increasing the potential
> user base suggests a few strategies.
>
> Runrev has to be profitable to keep developing, and the more "hot"
> platforms
> you have, the more dollar signs will appear in the eyes of potential
> customers. Android/Tablets/Netbooks/Phones are begging for a good way to
> get
> vertical applications on them.
>
> Back end coding has to go through iterative processes though to make sure
> it
> becomes less and less problematic to add new targets. I don't know what the
> situation is with the Rev code, but I know its something we've done really
> successfully at Paradigma. Id expect Rev to be much, much more complicated.
>
> As this gets better, code translation as you suggest may be a lot less
> trouble than it probably is right now to implement, and therefore a
> strategy
> that doesn't require betting the company on to try (later).
>
> You get Linux to pay for itself through the cross compilation system.
>
> A free Linux version that works well also is a great option for the
> educational market and academics and can be THE educational initiative.
> That's a long term investment but if done right can push a bit of Java out
> of our education system. Learners become buyers, advocates/influencers,
> etc.
> Team up with other companies that are focused on Linux in education. Yes,
> Id
> give some love to Windows and Mac OS for academics but that's not where I
> would set my mark. Id dedicate a person hired *specifically* for this.
>
> An Application Server system requires a lot of thought and investment, both
> for planning development and its relationship to "rev", and also on
> planning
> how to deal with market acceptance. This is a good way though for Rev to
> generate revenue on a per deployment basis.
>
> A lot of these may sound sort of familiar ;-)
>
> Best regards,
>
> Lynn Fredricks
> President
> Paradigma Software
> http://www.paradigmasoft.com
>
> Valentina SQL Server: The Ultra-fast, Royalty Free Database Server
>
>
>
> > -----Original Message-----
> > From: Lynn Fredricks <lfredricks at proactive-intl.com>
> > Sent: Saturday, May 08, 2010 2:55 PM
> > To: 'How to use Revolution' <use-revolution at lists.runrev.com>
> > Subject: RE: Check out Jerry's new videos
> >
> > > resources.  It would not be trivial to get runrev to export
> > C source.
> > > But it would be invaluable to users and to the longevity
> > and reach of
> > > the runrev product and market.
> >
> > It would definitely have an effect, but it may not be the
> > best use of Rev resources. AFAIK, there are multiple bits of
> > Rev in Rev and also in C/C++ precompiled chunks that go into
> > a stack. I think it would be a nightmare sorting all that out
> > on top of just a plain code generator.
> >
> > I believe there was a REALbasic-to-C or C++ generator
> > produced by a third party, but I believe it flopped as a product.
> >
> > If you are working in artificial intelligence, you'd probably
> > benefit from some of your project being compiled as an external.
> >
> > Best regards,
> >
> > Lynn Fredricks
> > President
> > Paradigma Software
> > http://www.paradigmasoft.com
> >
> > Valentina SQL Server: The Ultra-fast, Royalty Free Database Server
> >
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