OT : PearPC

[jbv]

when do you guys write "product", do you men "computer / software
product" only, or does it apply to any kind of product ?
I'm asking because in the field of movies for instance, a "superior" film

with low marketing resources can nevertheless meet a great success by
word of mouth... this happens on a regular basis. And the opposite also
happens : a bad movie with huge marketing resources can fail, because
of word of mouth...
JB

> Well, Lynn, while I wouldn't disagree with your perspective, I would
> nonetheless argue that a world-class technology product with few
> marketing resources and no legal clout will get buried by a
> competitive product which, though inferior, has more marketing money
> and/or legal backing 99 times out of 100.
>
> While it's certainly true that you can spend gobs and gobs of money
> and still end up with a total failure, it's less likely than having a
> total failure from *lack* of marketing resources. And given a market
> with two products characterized as I did above, the one with more
> marketing will beat the superior product with mind-numbing regularity.
>
> On May 3, 2005, at 10:28 AM, Lynn Fredricks wrote:
>
> >> Amen.
> >>
> >> It's never about the technology. I've seen so many great
> >> technologies buried by inferior products that had either more
> >> marketing money or better lawyers than I've seen succeed.
> >>
> >
> > Technology isnt usually what wins the day, but neither is it
> > entirely money
> > or lawyers, but strategic use of both. Marketing (and sales) isnt a
> > big
> > packaging machine that vendors throw money into, as its very
> > possible to
> > spend gobs and gobs of money and still end up with a total failure.
> >
> > Best regards,
> >
> > Lynn Fredricks
> > President
> > Proactive International, LLC
> >
> > - Because it is about who you know.(tm)
> >
> >
> >
> > _______________________________________________
> > use-revolution mailing list
> > use-revolution at lists.runrev.com
> > http://lists.runrev.com/mailman/listinfo/use-revolution
> >
> >
>
> ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
> Dan Shafer, Co-Chair
> RevConWest '05
> June 17-18, 2005, Monterey, California
> http://www.altuit.com/webs/altuit/RevConWest
>
> _______________________________________________
> use-revolution mailing list
> use-revolution at lists.runrev.com
> http://lists.runrev.com/mailman/listinfo/use-revolution