OT : PearPC

[Dan Shafer]

Well, Lynn, while I wouldn't disagree with your perspective, I would  
nonetheless argue that a world-class technology product with few  
marketing resources and no legal clout will get buried by a  
competitive product which, though inferior, has more marketing money  
and/or legal backing 99 times out of 100.

While it's certainly true that you can spend gobs and gobs of money  
and still end up with a total failure, it's less likely than having a  
total failure from *lack* of marketing resources. And given a market  
with two products characterized as I did above, the one with more  
marketing will beat the superior product with mind-numbing regularity.


On May 3, 2005, at 10:28 AM, Lynn Fredricks wrote:

>> Amen.
>>
>> It's never about the technology. I've seen so many great
>> technologies buried by inferior products that had either more
>> marketing money or better lawyers than I've seen succeed.
>>
>
> Technology isnt usually what wins the day, but neither is it  
> entirely money
> or lawyers, but strategic use of both. Marketing (and sales) isnt a  
> big
> packaging machine that vendors throw money into, as its very  
> possible to
> spend gobs and gobs of money and still end up with a total failure.
>
> Best regards,
>
> Lynn Fredricks
> President
> Proactive International, LLC
>
> - Because it is about who you know.(tm)
>
>
>
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>
>



~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Dan Shafer, Co-Chair
RevConWest '05
June 17-18, 2005, Monterey, California
http://www.altuit.com/webs/altuit/RevConWest