Trial software and registering
kee at kagi.com
Fri Mar 18 01:15:07 CST 2005
On Mar 16, 2005, at 5:00 AM, Karen wrote:
> Does anyone have any advice on how to go about putting in time limits
> to a
> program to give, say, a 30-day trial? And perhaps even more
> how to implement a key system to remove the trial restrictions for
I highly recommend that you do not time bomb your software if you want
people to use it and pay you for it.
Instead think addiction. Give them a product for free that does
something useful. Let them have that functionality forever. Get them
addicted to your software. Then, make sure the hook gets them to pay.
For example, if it is server software, pause after some long period
random number of days (30 to 60), at say 3am, and halt operation until
they answer a math quiz. Let them keep using it but remind them to pay.
Or if the software has some form of data entry, let them enter and use
it with 100 records but if they want that 101th record, they need to
pay. If they've entered 100 records, they are hooked. Or if the
software manipulates data, manipulate the data so that they can see
that it really does manipulate the data, and perhaps do it for files
that are small with no restrictions, but for files that are large, mark
them in some way so it is obvious that it can do the work, but they
cannot use the results professionally. Think addition. Let them keep it
and use it forever and make your hook be something that tips them over
If you time bomb it, or do a phone home, you'll eliminate potential
customers before they get hooked and they will remove it from their
hard drive before they can pass it to a friend.
Just my two cents.
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