Rev 2.02/New pricing

[Mark Talluto]

My problem with crediting a particular authoring tool/language is that 
it gives your clients the feeling that they are relying on two 
companies instead of the one they contracted to do a job.  If you are 
doing contract work, closing credits to another company will ruin a job 
opportunity.  The solution is that those people who are developing 
projects for pay should be able to afford the enterprise solution.  
This credit problem does not exist with the enterprise solution.

The software business offers many advantages to other forms of 
business.  We can have a store front (web site) for a lot less than 
conventional stores.  We can work at home and not have the expense of a 
leased building.  We can work on older computers till we can buy 
better.  We can buy a totally cross-platform development tool that 
allows a single person to compete against a team of 5 proficient C or 
Java programmers.  We can do a lot for a start-up, with minimal capital.

Those who are just trying to break into this business are going to get 
the cheapest version of Rev they can afford.  If they ever expect to 
get out of this vicious circle, they really need to buy the enterprise 
solution.  They will have to bite the bullet and put their small 
capital investment in that solution.  To me, it is the only solution 
Rev offers (with its new structure).  To put it bluntly, if you plan on 
making money, you *must* buy the enterprise solution.  Single platform 
development will not cut it.  Buying two cheaper solutions is not a 
complete solution.

The real question is:  What markets is RunRev targeting?  We have and 
always have had a pro solution.  I think RunRev is really trying to 
find its way with small businesses (if there is such a thing regarding 
this type of product) and hobbyists.  My thinking is that if you plan 
on making money, pay the extra few hundred and get enterprised.  If the 
extra 500 bucks or whatever is going to stop you from starting your 
business, you are already dead in the water.  The price of the 
enterprise version is so cheap for what you get.  Other businesses 
normally require you to invests tens if not hundreds of thousands to 
get started.  The only other business that would be cheaper to begin 
with is a lemonade stand.

At this point, I only see two clear markets.  People making money at 
developing and people doing it for every other reason.  I think rev 
should toss out the Studio version and meet the two markets that are 
easily identifiable.

Market #1
Self employed:  buy enterprise
Working day to day for a company that uses your development skills:  
Company buys enterprise for you to use
Software start-ups: buy enterprise

Market #2
Individual contemplating software development: get demo or buy express 
version.  They know the limitations and will live by them.  When they 
are sure they want to do this, they buy enterprise solution.
Individual programming for fun or home use:  buy express solution.  
Closing screen will not kill them for the price they paid.

If you disagree or think I have missed a market, I would love to hear 
about it.


Best regards,
Mark Talluto
http://www.canelasoftware.com