Installer advice needed

[Graham Samuel]

This is not exactly about LiveCode but it's not OT either, I think. I am seeking an economical way of having an installer (or two installers) for a cross-platform LiveCode standalone - desktop, Windows and Mac. I have tried to use Mark Schonewille's LC-oriented solution but I can't make it work. So far my researches (Google mostly) seem to point to very expensive solutions intended for high volume sales. As I have no idea what sales volume to expect (it will be in the range zero to 1000!), this type of solution is not for me.

What do other people do? Can one get away without an installer as long as one has gone through the very daunting (to me) code-signing process on the two platforms? This didn't used to matter, either on Windows or Mac, and I have products out there where the installation 'just works', but increasingly it seems that the OSs are expecting a proper installing process.

I see that this may be quite a big subject, but I am too ignorant to be sure. Can anyone point me to a sensible discussion on this topic, hopefully with recommendations as to the way to go?

TIA

Graham