"Introducing New LiveCode Licenses"

Mark Schonewille m.schonewille at economy-x-talk.com
Mon Oct 28 19:30:11 EDT 2013


I don't see why a book for beginners wouldn't be for commercial 
programmers. A commercial programmer needs to start somewhere too.

It is interesting that the figures you mention aren't very different 
from what I observe in my survey. I count (relatively) a little more 
hobbyists than the VisionMobile survey.

I'm glad that you agree with my objection to the pricing strategy. Let's 
hope RunRev will give this another thought.

Best regards,

Mark Schonewille

Economy-x-Talk Consulting and Software Engineering
Homepage: http://economy-x-talk.com
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On 10/29/2013 00:01, Mark Wilcox wrote:
>>> I really have no idea how you can say that. There is no argumentation for your statement.
> Here's some argumentation - I'm a developer that is new to LiveCode and interested in using it commercially in the future. I'm proficient in more languages than I have fingers, so I automatically assume that a book with "for the Real Beginner" in the title is not going to be suitable for me.
> I must confess there's another reason I haven't even looked at the book - this community is incredibly friendly and supportive, even Richmond's rants are obviously backed by positive intentions. I only see one person regularly posting abrasive responses like this one, I can't say it's the best sales tactic I've ever seen. I realise email is a very easy medium for messages to be misunderstood, so please take that as friendly feedback on your posting style as at least one reader perceives it.
> All this said, I do think RunRev have probably got their pricing strategy wrong. The cross-platform tools with large growing user bases and decent profits (there aren't many of them) all have some kind of limited free commercial license - often both feature limited and with a revenue cap on the person/organisation. They also have more expensive full licenses than RunRev. Trying to cover everyone with a single license fee is almost definitely sub-optimal. From the VisionMobile research (6000 developers last time - they have another survey running now) I can say that about 1/3 of all mobile app developers are hobbyists and another 10+% are "explorers" - part time app developers with another, usually development related, day job. Without a free commercial option these people will not start a potentially commercial (even small scale) project in LiveCode, whereas, if you can get people started there's a chance they'll either be successful and want more, or
>   just invest enough time in the project that a little license fee to get more features for their beloved creation doesn't seem so big. However, it's got to be scary to have a model that's barely supporting a big enough team to keep the product running and risk throwing away existing revenue hoping for a bigger future payoff. I don't know about anyone else but the level and tone of marketing I'm getting at the moment smells a bit of desperation.
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