"Be This Guy" - or Publicity - Business and Turnover

J. Landman Gay jacque at hyperactivesw.com
Sun Oct 13 14:26:46 EDT 2013

This was very well written.

I want a 5-legged sheep. :)

On 10/13/13 6:43 AM, Francis Nugent Dixon wrote:
> Hi from Beautiful Brittany,
> where the boats are bobbing uselessly in the swell.
> Hi Richmond, and anybody interested in the recent Livecode
> publicity.
> I know somebody who sends and receives a handful of mails
> in a "good" week (THAT is expensive !)
> I know somebody who has a golf bag full of expensive "putters",
> a subscription to an expensive golfing club, and who plays golf
> (very badly), two or three times a year.
> I know somebody who jumped at the chance to take a 40%
> reduction on a years subscription to a fitness class, and who
> has strangely never found the time to go "EVEN ONCE" in that
> year.
> Every day, I drive past a small harbour in Southern Brittany,
> where I see a thousand "boats" of all sizes and prices, which
> are taken out for an airing maybe half a dozen times a year.
> "WOW !" I couldn't even pay the cost of the mooring berth !
> Welcome to the real world Richard, where publicity exists !
> Let us just imagine a world where manufacturers never EVER
> spoke about the products that they make and (try) to sell.
> 1 - They would go out of business for lack of clients who
> would just love to buy a five-legged sheep, if they knew
> that it existed. Of course, there is always a risk that if you
> don't know that something exists, you will never go out and
> buy one.
> 2 - They sell their products to some people who really don't
> want one, but they make more money, stay in business and
> (maybe) lower their profit margin and sell MORE, but CHEAPER.
> AND, they innovate, hire people, and live happily ever after !
> 3 - Publicity may reach somebody who realises that he can "DO"
> something positive with this publicized product, which will make
> his life "richer".
> Publicizing LiveCode with the idea that "YOU TOO, CAN BECOME
> A PROGRAMMER, AND MAKE MONEY" is a perfectly acceptable
> Publicity Pitch, and I for one am a happy bunny, because some
> years ago, I was lamenting about the demise of an indispensible
> (to me !) product called HYPERCARD, when I "stumbled" across
> REVOLUTION, and life began all over again.
> The "morons" who see LiveCode publicity, buy it, and don't use it
> are not in your world - Don't worry about it. Just pour yourself another
> whisky (or whiskey), and run off another stack, happy that you've
> got yourself a wonderful "toy" which makes your life more worth while.
> I spend hours every day playing with LiveCode, just for fun, and I spent
> a lot of money to get this fun. What LiveCode has evolved into from
> early beginnings and a handful of people with a "Vision", is nothing
> more than an wonderful adventure. And I BENEFIT from this adventure.
> LiveCode publicity is not talking to "YOU", so don't listen to it.
> I'm on version 5.5, have never made a cent from what I've written,
> and delete all the publicity mails from LiveCode WITHOUT EVEN
> LOOKING AT THEM, simply because I have a great software development
> tool which already does more that I will ever need.
> And when they finally put me to rest (I wrote my first program in 1962),
> the last word I say will probably be "IF ……."
> And inevitably the question - How did you "stumble" across LiveCode ?
> Was it - NO THAT'S NOT POSSIBLE ……..  "P U B L I C I T Y" ????
> I think that this is worth more than two cents.
> -Francis
> "LiveCode is not just another Software Development tool, it's a way of life"
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Jacqueline Landman Gay         |     jacque at hyperactivesw.com
HyperActive Software           |     http://www.hyperactivesw.com

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