Campaign update

[Kevin Miller]

Hi Mark,

We're doing lots outside the community. I'll post a more extensive update
on our efforts there tomorrow.

Kind regards,

Kevin

Kevin Miller ~ kevin at runrev.com ~ http://www.runrev.com/
LiveCode: Everyone can code




On 12/02/2013 17:17, "Mark Schonewille" <m.schonewille at economy-x-talk.com>
wrote:

>Hi Kevin,
>
>Thanks for the e-mail, but it is yet another message to the already
>existing LiveCode community. It isn't clear to me what RunRev is doing
>to reach people outside this community and how we could help. Could you
>elaborate on that? (I'd like to read a little more than "tell your
>friends", "share on social media" and "we're open to suggestions").
>
>--
>Best regards,
>
>Mark Schonewille
>
>Economy-x-Talk Consulting and Software Engineering
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>On 2/12/2013 17:44, Kevin Miller wrote:
>> Hi Team,
>>
>> We are now approaching the half way point on the campaign. We're a
>>quarter
>> of the way through funding. While there is often a spike at the end of
>> Kickstarter projects, I think we have more work to do to keep building
>> momentum!
>>
>> While the vast majority of the comments and feedback we've had on this
>> campaign has been positive, there has been some confusion from a sizable
>> minority. Reading the various comments on the campaign I think there the
>> cause is the lack of clarity around the goal of "going open source" (not
>> something which costs money), vs the "actual project", which requires
>> development effort and thus funding. I'm not sure we have done as good
>>a job
>> as we could have in communicating that. I'm also not sure that the
>>campaign
>> has yet resonated as widely with those outside our customer base as we
>> intended. I think this is probably the reason.
>>
>> So we've updated the campaign page today. The project has been retitled
>>to
>> "Next Generation LiveCode (Open Source)" so that we clearly communicate
>>the
>> project itself in the headline. We've reworked the text to state the
>> benefits to the end user more clearly, asking questions up front which
>> resonate with our target audience and then telling a simple story. We've
>> talked about the ground breaking changes we're making and linked to the
>>blog
>> posts. We've moved the various pledge level graphics off to make the
>>page
>> easier to navigate. And we've put the licensing questions and details
>>about
>> the open source license into the FAQ.
>>
>> We have also added a £310 tier which is a 1 year commercial license (or
>> extension to any existing license end date of 1 year) plus the previous
>> tiers. This is in response to requests for a tier that just focuses on
>>that.
>>
>> I hope these changes, when taken together with the two video updates we
>>did
>> at the end of last week (new top video showing you what you can do, and
>>new
>> intro to the longer video showing clearly our unique selling points)
>>will
>> help us to communicate better what this campaign is about!
>>
>> You can see it as a halfway point relaunch.
>>
>> I'd welcome your feedback on these changes. We can continue to tweak the
>> page if necessary. We'll be updating the various press folk we're
>>working
>> with on the new messaging angle and redoubling our efforts to get the
>>word
>> out there and make our case!
>>
>> I'll be holding a webinar on Thursday at 5PM UK to take any questions.
>>You
>> can sign up here https://www2.gotomeeting.com/register/297977402
>>
>> Thanks so much for your feedback and support. More soon.
>>
>> Kind regards,
>>
>> Kevin
>>
>> Kevin Miller ~ kevin at runrev.com ~ http://www.runrev.com/
>> LiveCode: Everyone can code
>>
>
>
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