# 8 on Kicktraq!

[Kevin Miller]

Thanks David. Its times like these I almost wish we had fewer messages :)

We'll take another look at the campaign tomorrow to see if we can tweak /
include stronger messaging to better hit some of the OSS types.

Kind regards,

Kevin

Kevin Miller ~ kevin at runrev.com ~ http://www.runrev.com/
LiveCode: Unleash Your Killer App




On 03/02/2013 10:14, "David Bovill" <david at vaudevillecourt.tv> wrote:

>Kevin - my take on the KickStarter marketing is that it is squarely
>targeted at the HyperCard, and perhaps more traditional educational
>markets. I think this is strong - and there is still a good deal of
>mileage
>to get with this group. The big "problem" with that aspect of the pitch is
>the perception of a good chunk of the audience with "projects like Scratch
>are free and do this".
>
>Still I think teaming up with the "make programming easier and teach it in
>schools" movement is a strong one. I'd emphasise new markets though - the
>recent TED talk on making education easier, and groups in the UK (
>www.rewiredstate.org) and other countries in the free and online education
>markets - Kahn academy etc My instinct would be that the KickStarter
>energy
>is more pronounced in these more evangelical education movements than the
>softer educational pitch that is up there at the moment.
>
>More important, in my opinion, is the lack of appeal to the open source
>community, and the nature of the prizes. The current pitch is not
>appealing
>to existing projects that would like to combine LiveCode with their
>projects, or see some advantage in utilising the source code. For these
>groups there needs to be rewards and incentives more directly software
>related - training on specific high value features - say 10 people
>learning
>to hack the "open language module" - or 20 people learning how to set up
>cross platform compiling, or 200 people given a free place on porting code
>to the Raspberry Pi. Specific pitches, worth money to people, and
>targetted
>at existing open source communities. I feel these pitches could be made in
>tandem with teaming up with the open educational movement....
>
>My 2 cents
>
>On 1 February 2013 22:34, Kevin Miller <kevin at runrev.com> wrote:
>
>>This is good analysis. Our existing community is quite a bit bigger so
>>plenty more to be convinced there. But you're right we need to reach a
>>broader community. Millions remember HyperCard which is our strongest
>>card
>>(pardon the pun).
>>
>>Question: how good do you think the video really is for those outside the
>>community? We were very pleased with it when we launched it but I wonder
>>if
>>we are a little close to it and there is more we could do to make it
>>connect better? Would be great to get some more objective feedback.
>>
>>Sent from my iPhone
>>
>>On 1 Feb 2013, at 20:39, Ben Rubinstein <benr_mc at cogapp.com> wrote:
>>
>>> On 31/01/2013 19:33, Monte Goulding wrote:
>>>> Dropping back and the funding is coming in too slow.
>>>>
>>>> If you multiply yesterday's pledges by 29 and add the 32002 from the
>>first day then we are looking at 282,446. Kicktraq still says we are
>>trending above target but it won't in a few days if we don't pick things
>>up.
>>>
>>> Yep.  Overall, Kickstarter analysis (see Michael Wolf) is that 20%-30%
>>is the tipping point - most projects that fail, fail with less than 20%
>>of
>>their goal; almost all that get past about 30%, succeed.
>>>
>>> But I'm not sure that analysis, or Kicktraq's trends and projections,
>>really apply or help here, because of our unusual situation: there's a
>>certain community that already knows and loves LiveCode, most can be
>>convinced that this would be a good thing, and a certain proportion are
>>prepared to donate to help it happen - and almost all the members of that
>>community are easily reached, and probably already have been.
>>>
>>> So that first heady rush that took it to 10% wasn't really indicative
>>>of
>>the same kind of progress as it would if made by some random new bright
>>idea from some new bunch of bright people that hardly anyone's heard of -
>>ie the typical at least tech Kickstarter project.  Rather, that
>>represented
>>the easy bit - tapping the existing community.  I'm not saying that's
>>over
>>- many people are still thinking about it, or still to be convinced, who
>>may yet decide to contribute; and some people who have contributed, may
>>be
>>prepared to contribute more.  I'll expect more emails from Kevin like the
>>one today at regularly intervals over the next month.  But I'd guess a
>>large proportion of the funding that's available from the community has
>>been tapped.
>>>
>>> So now the hard part starts - the remaining 88% or whatever has to be
>>beaten out of the people who've mostly never heard of LiveCode (although
>>some of them have at least heard of HyperCard, and they should be the
>>next
>>softest target).  In many ways the situation more closely resembles
>>starting from zero to raise £305K, than it does being 12% of the way
>>towards £350K.
>>>
>>> So fun though all the Kicktraq graphs, and stacks that go ping* are:
>>what we really need to do be doing is not watching the meter, but getting
>>out on the street and shouting the news.  If you have a following,
>>shouting
>>it to them; and if you know someone with a bigger following, persuading
>>that person to shout it to their following.
>>>
>>> How I wish I had a following.
>>>
>>> Ben
>>>
>>> *although, if the stack that went ping was easily distributable as an
>>example of the power of the language...
>>>
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