[OT] Apple at it again

Chipp Walters chipp at chipp.com
Wed Feb 16 00:37:12 EST 2011


Colin, if you read the article I referred to, the key issue is the
part that reads,,

'"Apple does require that if a publisher chooses to sell a digital
subscription separately outside of the app, that same subscription
offer must be made available, at the same price or less, to customers
who wish to subscribe from within the app," Apple's statement read.'

Most know Amazon (or for that matter any other mature channel presence
company) does not have in it's business proformas an extra 30% profit
on every item sold, to send to Apple. Furthermore, Kindle fulfillments
are delivered from Amazon's own servers, and I'm sure the buying
habits, nor privacy details of their customers are not something they
wish to share with Apple or any other third party.

Furthermore, Apples states in the article,

"Publishers and content sellers must remove any links within their
apps to outside-the-App Store purchasing options, Apple said, a
requirement that means Amazon.com must eliminate the link to the
Kindle Store that it currently provides in its iPhone, iPod Touch and
iPad apps."

So combine that with the REQUIREMENT they allow for in-app purchases,
and it appears the decision is already made for Amazon. Please tell me
where you think I am off base.

My guess is we'll see some back pedaling b Apple on all this very
soon. They'll call it "a clarification."

Hmmm. I wonder how Groupon or other companies like them who use an
iPad app to sell their services will fare?




On Tuesday, February 15, 2011, Colin Holgate <coiin at verizon.net> wrote:
>
> On Feb 15, 2011, at 9:51 PM, Chipp Walters wrote:
>
>> I suspect Kindle will have to be dropped from the iPad and iPhone. I'm
>> sure Amazon doesn't have 30% in royalties to cough up to Apple for
>> books sold.
>
>
> That's not good logic. For one thing, people are making fortunes off their 70%, and I'm sure Amazon don't making more of a fortune. Also, the 30% applies to subscribers that Apple acquired for the publisher, not ones that the publisher brought to the app. Here's what the deal is supposed to be,:
>
> "“Our philosophy is simple—when Apple brings a new subscriber to the app, Apple earns a 30 percent share; when the publisher brings an existing or new subscriber to the app, the publisher keeps 100 percent and Apple earns nothing,” said Steve Jobs, Apple’s CEO. “All we require is that, if a publisher is making a subscription offer outside of the app, the same (or better) offer be made inside the app, so that customers can easily subscribe with one-click right in the app."
>
>
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