Apples actual response to the Flash issue

[Jerry Daniels]

I actually believe Apple HOPED the iPad and their overall initiative to reinvent computing would be a huge success. But I think they had concerns regarding how quickly it would sell beyond the Apple faithful...especially the reinvent computing part. Apple initially under-built the iPad in terms of units produced. That's why I say that.

But this list is about Revolution. 

This post is about the Apple mobile platform lock-down as it affects Rev developers. If were Apple, I would have difficulty viewing Revolution as a good partner with whom to reinvent computing. Rev for the Mac does not take advantage of Cocoa and DOES seek to common-denominate. 

Rev may have plans to change all that with a new IDE, etc, but the field object is still incapable of independently aligned, chunk-addressable columns in spite of user demand and outrage for years. So color me skeptical and Apple even more so as regards Rev keeping up with the times.

On the other hand, Revolution may regard Apple as a bad business partner for changing the rules after Rev created a splendid revMobile for the iPhone/iPad. Rev may have had it with Apple. I can understand that.

So...is the Apple lock-down just? For justice we must go to Don Corleone, and he does not exist. So time to forget that and the karma you think Apple deserves for being evil. 

Is the lock-down for Apple mobile devices for real? Yes.

Will the lock-down spread to OS X? Nominally, no. In reality, YES. The MacBook Touch (or whatever it's called) will run a locked-down variant of iPad OS. It just won't have the OS X moniker. 

Will Revolution have to embrace the Apple approach in order to follow it? Yes.

Moments like this one present huge opportunity for a small, nimble, and creative company. There's a new wind blowing and Rev has the sails (engineering) to catch it. The sails just need re-rigging. The wind (market momentum) is there. Will they re-rig?

Of this i can be certain: I will be sailing in those new waters with those new winds beneath my sails (and sales). I love developing and inventing tools. I love making money while I do it. I will be doing both with or without Revolution as we know it today.

Is the emerging Apple mobile market worth the re-tooling I will need to do?

I believe so. It has tremendous momentum. For a small company, latching onto a small growing market is the way to go. Also, I have to consider my own experience as an iPad user.

Using an iPad makes using my MacBook Pro feel almost anachronistic. I reach for the screen, wait for words to spell themselves, but my Mac just sits there. Using Windows OS at this point seems, I hate to say it...clunky. I would never have said this before, and I say this to foreshadow, not to derogate. 

What new development tools will I be creating for myself and others in the coming weeks and months to exploit the Apple mobile platform momentum?

I have been testing several concepts, and based on the proofs, have my sights set on some pretty exciting stuff. New approaches that will still seem familiar. I cannot say a whole lot more than that, right now. 

But I can say this: If you want to get involved in single language development for Mac, iPhone, iPad and whatever comes next, now would be a good time to get tRev, a Mac and an iPad if you don't already have them. tRev Mac users will get first access to these new tools to which I now only allude.

More on this in the coming week.   

Best,

Jerry Daniels

Use tRev's buy link during your free trial to get 20% off:
http://reveditor.com/tag/shouldiswitch

On May 3, 2010, at 3:34 AM, Kay C Lan <lan.kc.macmail at gmail.com> wrote:

> Ah, been gone for a couple of hours and come back to exactly what I
> expected. Not a single List member nominated another List member as being
> more capable of running Apple than Steve Jobs.
> 
> And not for want of campaigning. Some very spirited and some rather long
> posts clearly trying to persuade the masses to vote their way, but in the
> end not a single mind was changed, not a single prejudice altered - although
> I much enjoyed the Electrical Engineers manifesto ;-)
> 
> So what it all boils down to is, some of us think Steve is wrong, and some
> of us think that Steve is right, but regardless of whether he's right or
> wrong, ALL of us know, deep down inside, no matter how much it pains us,
> that Steve + Apple - Flash will make a whole heap more money than [your name
> here] + Apple + Flash. And everyone on the List agrees ;-)
> 
> And the sediment left in the bottom is actually the pile of all our own
> prejudices,  failings, misgivings, inadequacies, lack of vision and lack of
> confidence.
> 
> I, and I know others on this List, don't see the point of an iPad. If I were
> running Apple it would be an unmitigated failure because I have no
> confidence in the product, no vision on what it could do, no talent on how
> to market it, and no drive to see it through. It wouldn't matter if I
> listened to everyone on this List and added all the bells and whistles it's
> critics are complaining about. It would be a failure.
> 
> But in Steve's hands I know it will be a success. I've been blown away by
> what some people have dreamt up for the thing. After seeing this:
> 
> http://www.youtube.com/watch?v=ffFmtQWrYNg
> 
> If I had grandchildren, I'd buy one for them, not question. My wife will
> undoubtedly buy one, regardless of my 'what for???' protests. And if I
> somehow manage to get out of paying for it, she'll persuade her work to buy
> a couple.
> 
> Some think that the Flash decision is wrong, but really all they are
> reflecting is the fact that they themselves couldn't make it work because of
> all their own sediment.
> 
> Whether it's right or wrong isn't anywhere near as important as whether
> Steve can continue to make money without Flash, and I, and I'm sure most on
> this List, deep down, believe he can. Steve knows the market, knows how to
> spin things, knows where he's headed, knows the steps to get there, knows
> what life is like with Flash, and has a good handle on what life will be
> like without Flash, and it is he who has chosen the time to pull the plug.
> 
> The Future will shortly be History repeating itself.
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