Rev 2.7.4 standalone versions
ambassador at fourthworld.com
Sun Oct 1 20:12:15 EDT 2006
Mark Schonewille wrote:
>> Mark Schonewille wrote:
>>> I still know very many people, schools, firms etc. who still haven't
>>> spend the resources on replacing their ancient hardware...
>> Does Apple or any authoritative EDU body publish market stats
>> quantifying this?
>> It would be help ROI projections to have some idea in advance of
>> how many people would be affected.
> Problem is, people who are on a tight budget are not very interesting
> to marketeers.
Precisely why marketers would have a keen interest in quantifying this.
It would be invaluable to know the percentages of those likely to buy
products for OS X and those who haven't bought a new computer in more
than half a decade.
If the number of people using OS 9 is anything close to as large as it
was two years ago, all projections for all OS X-based vendors will
produce a deficit for these companies unless they're able to know and
correct for this dormant submarket.
For this reason it would seem very useful for a professional marketing
firm or major vendor to have put out the relatively minor cost to
quantify this submarket.
Managing Editor, revJournal
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