Rev Media and the product line gap

Judy Perry jperryl at ecs.fullerton.edu
Wed Mar 29 12:43:43 EST 2006


Thanks, Dan!

I had begun to wonder if I had somewhere inadvertently stepped into a
weird parallel time universe...

Judy

On Tue, 28 Mar 2006, Dan Shafer wrote:

> Lynn......
>
> Say WHAT?
>
> Are you saying no such market exists? That would seem to me to be a strange
> conclusion to be drawn by someone who has such major influence over the
> marketing of a product that certainly can't be seen as appealing *primarily*
> to serious professional programmers who have corporate checklists and
> academic training influences to consider when choosing a tool.
>
> I don't know who buys Rev. But based on participation on this list and on
> the improve list, I'd have to say it *feels* like a far greater percentage
> of people for whom programming is not a full-time occupation, most of whom
> are developing software for themselves or their work groups or friends. The
> hobbyist/inventive user market may be harder to find or pin down because of
> its lack of verticality (verticalness?) but I don't think that makes them a
> "bunch of unrelated target customers that only superficially look similar."
> I'll be damned surprised if that market isn't the vast majority of the
> current user base of Revolution.
>
> On 3/28/06, Lynn Fredricks <lfredricks at proactive-intl.com> wrote:
> >
> > There is no hobbyist/inventive user from a software marketing perspective
> > -
> > that is a "D) none of the above" designation to try to define a bunch of
> > unrelated target customers that only superficially look similar.
> >
> >
> >
>
> --
> ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
> Dan Shafer, Information Product Consultant and Author
> http://www.shafermedia.com
> Get my book, "Revolution: Software at the Speed of Thought"
> >From http://www.shafermediastore.com/tech_main.html
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