Why 10 hours for a newbie and 30 days for a "programmer"
Chipp Walters
chipp at chipp.com
Wed Sep 8 00:57:12 EDT 2004
Dan Shafer wrote:
> You know, as I reflect on all this, I think the bottom line is simple.
> Education is a very specialized market with very specialized needs,
> demands, and expectations. Companies that focus their marketing energies
> there might do well. Big companies who can focus budget there might do
> well. Small companies who are not focused exclusively or nearly so on
> education get eaten alive more often than they succeed.
Excellent point Dan.
When I was CEO at Human Code, we looked hard at breaking into the
Education market. At the time, we did about $2M in quarterly sales and
figured we could double it with the right entries into Education-- as we
focussed primarily on Edutainment.
After a series of studies, it appeared the risk too great trying to
'break-in' quickly. Only a lengthy and determined marketing effort using
a 'swing for the fences' strategy was feasible, ultimately dissuading us
at that time. At a later date and with greater funding and a less
agressive approach, we did step lightly into the Education market with
mixed results.
Suffice to say, I doubt RR has the resources for such a strategy, as the
marketing and networking costs are even higher today than they were back
then.
best,
Chipp
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