Interesting Utility for PDF Generation

[Chipp Walters]

Hi Brian,

> I am working with him
> to try to
> come up with the right model for the tool as a "generic, non-language
> specific
> report generation" tool.  For your needs, what kind of licensing model
> / price
> point would work best?

First, I didn't see where you or he mentioned this actually works with
RunRev. In case you didn't already know, a DLL must be customized to work
correctly in RunRev.

The model which would work best, is (as I mentioned earlier) one which
allows developers to bundle it in with their apps for no per unit cost. The
idea (like altBrowser.dll) is once purchased, you can use it in anyway you
like, and include it in as many applications as you like with the only
stipulation you cannot resell the basic DLL to other developers for their
eventual distribution (they should buy their own!). This is also a model
used liberally for VB and other languages.

So, you pay one time. The cost is of course is a marketing/sales issue.
You'll need to consider support (or support for a fee), upgrades, and how
sellable the product is. For instance, if the external runs on both Mac and
PC, I think he can charge more for it than on just one platform --and it
will probably sell better. One of the issues with altBrowser.dll is that it
is only for sale on one platform. I've chosen to price it currently at $30.
When we next upgade, the price will probably go up a few bucks.

My thinking is that I'll not get rich providing products for developers. If
I can sell enough to pay the development costs, I'm happy. Also, I don't
want to spend a lot of time with tech support either. So, $30 represents a
number IMO only serious users will want to spend.

Currently, the add-on market for RR isn't that mature at this time. I think
that might be about to change;-)

best,

Chipp