OT: Need help with Indiegogo, Twitter, Facebook etc.

[Simon Smith]

Hi Rick

If you are new to social media, I would suggest choosing a platform and
getting use to it and then looking at the others.

Personally I would start with Facebook,and setting up a fan page and maybe
Twitter, and take it from there. Facebook has by far the biggest audience.
I would not suggest buying likes, tweet or any type of followers. It's
pretty much a waste of money.

That said, I would suggest having a website (even if its a free blog, but
get a domain name) and channeling people there and collecting email
addresses but as you already have the campaign running - its probably not
feasible.

Advertising on Facebook can be very cost effective, so long as you pay
attention to conversion rates. It's pretty easy to run yourself aswell and
you can channel people to directly to your indigogo campaign. I would start
off reaching out to family and friends and asking them to share your page /
campaign. As it takes a bit of time to grow ones following, you may have to
look at spending a bit on advertising.

You shouldn't need any software to start off with, though you could look at
Hootsuite and Buffer is also a good alternative.

I think what contributed the most to the success of the RunRev's success
with their campaigns is that they already had a large base of interested
and engaged customers that they could leverage (especially for the 2nd
campaign where they ran it themselves. The first campaign also got quiet a
bit of coverage on a variety of sites (if I remember correctly), which
always helps.

If you want to market yourself, or pretty much anything, then the more
people you are connected with the better :). If you are planning on future
campaigns etc, then I would suggest keeping your accounts going and work on
growing your followers.

http://www.socialmediaexaminer.com/ is a great website for getting the most
of social media.

Kind Regards
Simon







On Tue, Nov 25, 2014 at 12:36 AM, Rick Harrison <harrison at all-auctions.com>
wrote:

> Dear Fellow LiveCoders,
>
> I just started an Indiegogo.com <http://indiegogo.com/> campaign to make
> my second music CD Album.  I’m doing some side
> advertising of my Apple Apps along with the project.
> (We might be able to use this to help push LiveCode
> too as I can add perks to my campaign to encourage
> others to donate.  For example: at the $400 level one gets
> a commercial copy of LiveCode, or at the $300 level, the
> mergExt suite etc.
>
> Here’s the link if you’d like to take and look and offer suggestions:
>
> https://www.indiegogo.com/projects/rick-harrison-s-2nd-cd-album <
> https://www.indiegogo.com/projects/rick-harrison-s-2nd-cd-album>
>
> Anyway, many people are saying that I need to use
> Social Media to advertise this campaign.
> I’m not much of a social media expert and
> I think I’m already in over my head on this.
>
> The people here at RunRev have run two
> very successful fund raising campaigns and
> I wondered if anyone has any good advice
> as to how I should proceed with this.
>
> I’ve noticed that I’m already getting bugged
> by people trying to sell me on Likes, and
> getting Followers for Twitter, and re-tweets
> advertising packages etc.
>
> What do people do to manage this?
> I’m having to ask myself questions like, do
> I really want to be associated/liked/linked with
> the vast array of anyone who is out there?
> If I do, should I plan on deleting my Twitter
> account etc. when I’m done with my
> campaign?
>
> There are a lot of social questions and
> ramifications here.  If you know of a
> good forum for these kinds of discussions
> please let me know.
>
> Thanks,
>
> Rick
>
>
>
>
>
>
>
>
>
>
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-- 

*Simon Smith*
*seo, online marketing, web development*

w. http://www.simonsmith.co
m. +27 83 306 7862