LiveCode ios app marketing

Richard Miller wow at together.net
Fri Jun 28 11:52:51 EDT 2013


Hi Mark,

Thanks for the thoughtful suggestions, all good ones.

The problem I have is: 1) I am a poor marketer; and 2) I have other 
commitments and can't take the app to the next level. Hence, the desire 
to want to partner with someone who can do these things.

Almost $1 million was invested into compiling the data for this app 
(mostly grant funds from foundations). There is no other data on the 
planet that is even remotely as deep. The search engine in the app is 
very powerful because the underlying data is so deep.

But all of this means little without good marketing. I'll bet there are 
other LC ios apps in the same boat.

Richard




On 6/28/13 11:23 AM, Mark Talluto wrote:
> I reviewed your competitor.  He got slammed for poor image quality and limited information.  Your app received high reviews form those that can use it.  You were hurt by not having iOS 5/6 support.  That can be fixed by updating the app to support those versions of iOS and hardware.  Sounds like you might have something here.  Below are some ideas that might or might not be useful.
>
> I would look at how you are currently marketing your CD. If your CD sales are strong, you might consider marketing your iOS app to the same customers using the same marketing channels.
>
> You might look at having conversations with vendors of the wood and see if they would be interested in sponsoring or buying advertising space in your app.  You could have a buy now button to direct customers to those vendors.
>
> It is worth having a conversation with final product companies as well.  I am thinking hardwood floor vendors/manufacturers, table and chair vendors/manufacturers and other strong wood products.  Connecting with the 3rd party market could be bigger than the sale of the app.  Then you could give the app away for free and increase your readership.
>
> You might also run specials within the app for these vendors.  Maybe a little "Did you know tidbit" to keep your current users coming back to see what is new.
>
> Maybe Home Depot, Lowes, and other stores might be interested in a branding opportunity here.  If the app is free, the conversation should be pretty smooth.  Might lead you to other opportunities with those companies to do plumbing, electrical, and appliance apps as well.  These would be more than shopping apps.  They would be helper apps that normal people like myself that need to get DIY projects done.  There are a lot of ways you could pitch this to these companies so that they do not have to buy in financially.
>
> Just some first thoughts on the subject.
>
>
> Best regards,
>
> Mark Talluto
> canelasoftware.com
>
>
>
>
>
>
> On Jun 28, 2013, at 7:56 AM, Richard Miller <wow at together.net> wrote:
>
>> https://itunes.apple.com/us/app/wood-explorer/id518081966?mt=8
>>
>> Free version
>> Custom version ($0.99 per 25 species)
>> Premium version - $9.99
>>
>>
>>
>>
>> On 6/28/13 9:52 AM, Rick Harrison wrote:
>>> Hi Richard,
>>>
>>> What is the name of the app and how much is it in the app store?
>>> Without those key pieces of information it's too difficult to
>>> evaluate it and give any advice.
>>>
>>> Thanks,
>>>
>>> Rick
>>>
>>> On Jun 28, 2013, at 8:25 AM, Richard Miller <wow at together.net> wrote:
>>>
>>>> Is there a list of LiveCode-based businesses which have expertise in building and marketing IOS apps? I have a LC/ios app (and an Android version) that's been out for about a year, but it needs some updating and a heavy dose of marketing and promotion... neither of which I am currently able to do. This is a solid app with lots of upside (it's in a big sector), inferior competition, and the best underlying data in the world. I'd like to find a company that can help realize the full value of this app and share in the benefits. Any suggestions?
>>>>
>>>> Thanks.
>>>> Richard Miller
>>>>
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