Campaign update

[Peter W A Wood]

Kevin 

One small thing that could be done is to link the RunRev Facebook page to the Kickstarter page. At the moment, the text "Has not connected Facebook" is displayed by the Facebook logo on the Kickstarter project page.

Regards

Peter

On 13 Feb 2013, at 02:11, Kevin Miller wrote:

> Hi Mark,
> 
> We're doing lots outside the community. I'll post a more extensive update
> on our efforts there tomorrow.
> 
> Kind regards,
> 
> Kevin
> 
> Kevin Miller ~ kevin at runrev.com ~ http://www.runrev.com/
> LiveCode: Everyone can code
> 
> 
> 
> 
> On 12/02/2013 17:17, "Mark Schonewille" <m.schonewille at economy-x-talk.com>
> wrote:
> 
>> Hi Kevin,
>> 
>> Thanks for the e-mail, but it is yet another message to the already
>> existing LiveCode community. It isn't clear to me what RunRev is doing
>> to reach people outside this community and how we could help. Could you
>> elaborate on that? (I'd like to read a little more than "tell your
>> friends", "share on social media" and "we're open to suggestions").
>> 
>> --
>> Best regards,
>> 
>> Mark Schonewille
>> 
>> Economy-x-Talk Consulting and Software Engineering
>> Homepage: http://economy-x-talk.com
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>> 
>> On 2/12/2013 17:44, Kevin Miller wrote:
>>> Hi Team,
>>> 
>>> We are now approaching the half way point on the campaign. We're a
>>> quarter
>>> of the way through funding. While there is often a spike at the end of
>>> Kickstarter projects, I think we have more work to do to keep building
>>> momentum!
>>> 
>>> While the vast majority of the comments and feedback we've had on this
>>> campaign has been positive, there has been some confusion from a sizable
>>> minority. Reading the various comments on the campaign I think there the
>>> cause is the lack of clarity around the goal of "going open source" (not
>>> something which costs money), vs the "actual project", which requires
>>> development effort and thus funding. I'm not sure we have done as good
>>> a job
>>> as we could have in communicating that. I'm also not sure that the
>>> campaign
>>> has yet resonated as widely with those outside our customer base as we
>>> intended. I think this is probably the reason.
>>> 
>>> So we've updated the campaign page today. The project has been retitled
>>> to
>>> "Next Generation LiveCode (Open Source)" so that we clearly communicate
>>> the
>>> project itself in the headline. We've reworked the text to state the
>>> benefits to the end user more clearly, asking questions up front which
>>> resonate with our target audience and then telling a simple story. We've
>>> talked about the ground breaking changes we're making and linked to the
>>> blog
>>> posts. We've moved the various pledge level graphics off to make the
>>> page
>>> easier to navigate. And we've put the licensing questions and details
>>> about
>>> the open source license into the FAQ.
>>> 
>>> We have also added a £310 tier which is a 1 year commercial license (or
>>> extension to any existing license end date of 1 year) plus the previous
>>> tiers. This is in response to requests for a tier that just focuses on
>>> that.
>>> 
>>> I hope these changes, when taken together with the two video updates we
>>> did
>>> at the end of last week (new top video showing you what you can do, and
>>> new
>>> intro to the longer video showing clearly our unique selling points)
>>> will
>>> help us to communicate better what this campaign is about!
>>> 
>>> You can see it as a halfway point relaunch.
>>> 
>>> I'd welcome your feedback on these changes. We can continue to tweak the
>>> page if necessary. We'll be updating the various press folk we're
>>> working
>>> with on the new messaging angle and redoubling our efforts to get the
>>> word
>>> out there and make our case!
>>> 
>>> I'll be holding a webinar on Thursday at 5PM UK to take any questions.
>>> You
>>> can sign up here https://www2.gotomeeting.com/register/297977402
>>> 
>>> Thanks so much for your feedback and support. More soon.
>>> 
>>> Kind regards,
>>> 
>>> Kevin
>>> 
>>> Kevin Miller ~ kevin at runrev.com ~ http://www.runrev.com/
>>> LiveCode: Everyone can code
>>> 
>> 
>> 
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