Campaign update

[Kevin Miller]

Hi Team,

We are now approaching the half way point on the campaign. We're a quarter
of the way through funding. While there is often a spike at the end of
Kickstarter projects, I think we have more work to do to keep building
momentum!

While the vast majority of the comments and feedback we've had on this
campaign has been positive, there has been some confusion from a sizable
minority. Reading the various comments on the campaign I think there the
cause is the lack of clarity around the goal of "going open source" (not
something which costs money), vs the "actual project", which requires
development effort and thus funding. I'm not sure we have done as good a job
as we could have in communicating that. I'm also not sure that the campaign
has yet resonated as widely with those outside our customer base as we
intended. I think this is probably the reason.

So we've updated the campaign page today. The project has been retitled to
"Next Generation LiveCode (Open Source)" so that we clearly communicate the
project itself in the headline. We've reworked the text to state the
benefits to the end user more clearly, asking questions up front which
resonate with our target audience and then telling a simple story. We've
talked about the ground breaking changes we're making and linked to the blog
posts. We've moved the various pledge level graphics off to make the page
easier to navigate. And we've put the licensing questions and details about
the open source license into the FAQ.

We have also added a £310 tier which is a 1 year commercial license (or
extension to any existing license end date of 1 year) plus the previous
tiers. This is in response to requests for a tier that just focuses on that.

I hope these changes, when taken together with the two video updates we did
at the end of last week (new top video showing you what you can do, and new
intro to the longer video showing clearly our unique selling points) will
help us to communicate better what this campaign is about!

You can see it as a halfway point relaunch.

I'd welcome your feedback on these changes. We can continue to tweak the
page if necessary. We'll be updating the various press folk we're working
with on the new messaging angle and redoubling our efforts to get the word
out there and make our case!

I'll be holding a webinar on Thursday at 5PM UK to take any questions. You
can sign up here https://www2.gotomeeting.com/register/297977402

Thanks so much for your feedback and support. More soon.

Kind regards,

Kevin

Kevin Miller ~ kevin at runrev.com ~ http://www.runrev.com/
LiveCode: Everyone can code