# 8 on Kicktraq!

[Ben Rubinstein]

On 31/01/2013 19:33, Monte Goulding wrote:
> Dropping back and the funding is coming in too slow.
>
> If you multiply yesterday's pledges by 29 and add the 32002 from the first day then we are looking at 282,446. Kicktraq still says we are trending above target but it won't in a few days if we don't pick things up.

Yep.  Overall, Kickstarter analysis (see Michael Wolf) is that 20%-30% is the 
tipping point - most projects that fail, fail with less than 20% of their 
goal; almost all that get past about 30%, succeed.

But I'm not sure that analysis, or Kicktraq's trends and projections, really 
apply or help here, because of our unusual situation: there's a certain 
community that already knows and loves LiveCode, most can be convinced that 
this would be a good thing, and a certain proportion are prepared to donate to 
help it happen - and almost all the members of that community are easily 
reached, and probably already have been.

So that first heady rush that took it to 10% wasn't really indicative of the 
same kind of progress as it would if made by some random new bright idea from 
some new bunch of bright people that hardly anyone's heard of - ie the typical 
at least tech Kickstarter project.  Rather, that represented the easy bit - 
tapping the existing community.  I'm not saying that's over - many people are 
still thinking about it, or still to be convinced, who may yet decide to 
contribute; and some people who have contributed, may be prepared to 
contribute more.  I'll expect more emails from Kevin like the one today at 
regularly intervals over the next month.  But I'd guess a large proportion of 
the funding that's available from the community has been tapped.

So now the hard part starts - the remaining 88% or whatever has to be beaten 
out of the people who've mostly never heard of LiveCode (although some of them 
have at least heard of HyperCard, and they should be the next softest target). 
  In many ways the situation more closely resembles starting from zero to 
raise £305K, than it does being 12% of the way towards £350K.

So fun though all the Kicktraq graphs, and stacks that go ping* are: what we 
really need to do be doing is not watching the meter, but getting out on the 
street and shouting the news.  If you have a following, shouting it to them; 
and if you know someone with a bigger following, persuading that person to 
shout it to their following.

How I wish I had a following.

Ben

*although, if the stack that went ping was easily distributable as an example 
of the power of the language...