Programing LiveCode... - A few answers

[Mark Schonewille]

Hi,

Economy-x-Talk asked everyone who purchased the book "Programming 
LiveCode for the Real Beginner", or otherwise showed an interest in the 
book, to fill out a questionnaire. Almost 150 people, including almost 
everyone who bought the book, has responded to this request. Thank you 
very much for your co-operation!

Everyone who entered an e-mail address at the end of the survey, has 
already received a detailed report. Because there were a few discussions 
on the mailing list, mostly about the lack of an e-book, I would like to 
give a brief overview of the survey results. We asked many questions and 
now it is time to give you some answers.

The goal of the survey was to get information about potential e-book 
sales, the selling price we chose, and the quality of the book. The 
answers led us to the following conclusions.

- People who have bought the book clearly have a more positive 
perception of the book than those who didn't buy it.
- People appreciate e-books, but their decision to buy the book is 
mainly affected by their interest in LiveCode or their wish to learn 
programming. Whether the book is in electronic format or not seems to be 
of much less importance to the average buyer.
- The price seems to be about right, although many people think that the 
book is slightly on the expensive side. Generally, people are not 
willing to pay the same price for an e-book or to pay extra if an e-book 
were included with the physical book.
- We don't think that a reduction of the price by 2 to 4 euro will 
increase sales by a considerable amount, because a) people who didn't 
buy the book (yet) don't want to pay for extras and b) either have no 
opinion about prices or c) want to pay a price below our break-even 
price. Therefore, a reasonable price reduction won't convince more 
people to buy the book.
- Most people are happy with the content and the appearance of the book. 
It is striking how many people report not to have an opinion about the 
format (size, appearance, cover, etc.).

What do we do with these results? We are investigating our options. 
First, we need to work on people's perceptions. You can help with this, 
by telling other people why the book was useful for you. We´re thinking 
about an entirely new product, which would be more suitable to those who 
didn't buy the book (yet). We have already made it easier to get 
discounts on bulk orders, which now have to be of a minimum size of 10 
copies.

Btw if you don't agree with the results, you can fill out the 
questionnaire yourself at 
http://livecodebeginner.economy-x-talk.com/survey/ If you want to 
discuss the book, you can do so at 
http://livecodebeginner.economy-x-talk.com/

I hope this makes a few things clear. Have a nice weekend and if you 
received the book this week, enjoy reading.

--
Best regards,

Mark Schonewille

Economy-x-Talk Consulting and Software Engineering
Homepage: http://economy-x-talk.com
Twitter: http://twitter.com/xtalkprogrammer
KvK: 50277553

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Buy my new book "Programming LiveCode for the Real Beginner" 
http://qery.us/3fi

Fill out this survey please
http://livecodebeginner.economy-x-talk.com/survey/