[OT] Mobile App - Should it be Paid or Free?

[Colin Holgate]

For one app I did we started off with it being $1, only got a few hundred downloads, and so changed it to free. It's been that way for a long time now, and the plan is to add in-app purchase features to it, as well as bring out other titles that we might charge for.

Strange is going on at the moment, instead of the typical 20 or so copies a day, we've been seeing over 1,000 a day on Amazon. Not on iTunes or Google Play, just Amazon. We are typically at about 1500 or lower for free apps, and around 50 for free apps in education. Right now we're at 188 for all free apps, and 2 for education. We were briefly the #1 app in education.

So, hopefully that's a lot more people who might buy an add-on feature!