Windows code signing

[J. Landman Gay]

I'm in the position of wanting to release a no-cost or low-cost app for 
Windows, but without a code-signing certificate Windows puts up the 
scary "untrusted publisher" notification every time the app launches. 
Certificates cost a couple hundred dollars and I don't want to do that.

So the question is, how do other shareware or freeware authors deal with 
it? Are users so used to it by now they'll just click OK and proceed? 
What do you guys do?

-- 
Jacqueline Landman Gay         |     jacque at hyperactivesw.com
HyperActive Software           |     http://www.hyperactivesw.com