RevSudio on sale for $50

[Richard Gaskin]

Graham & Heather Harrison wrote:

 > All of this will probably not worry all the old hands one little bit.
 > But as a new user who paid the full $250 just over two months ago, I
 > am feeling a little PO'd.

Special promotional pricing is always problematic for that reason, with 
any product.

That's why I tend to run promotions very seldom, and very carefully. 
And unlike a lot of vendors, I don't have a "Coupon Code" field on my 
purchase page, because all that tells the customer is that someone out 
there is getting a better price.  Far better to just invest five 
minutes' time to make a separate page for a promotional purchase, but it 
seems few vendors bother to do that.

A lot of the promotions I run are private offerings through channel 
partners to their customers via email or private web pages accessible 
only for their members.  This allows us to offer our partners' customers 
really great prices without feeling resentful about not getting the same 
discount.

But we also use MacZot at least annually, where they run absolutely 
killer specials where you can get apps for about half-off for 24 hours.

When we run those we make far less from each sale than we do at our own 
store, but the boost to the installed base makes it worthwhile.

Fortunately, it's been rare that our public promotions have resulted in 
disappointment for our customers who paid full price.  On the one hand, 
this is no different from paying full price at a grocery store while the 
person in front of you has a half-off coupon, or being able to save 
thousands on a car purchase because you negotiate better than another 
customer.

But even though this is a common occurrence across nearly all products 
in all industries, when a customer complains about pricing I'm inclined 
to try to find some way to make them feel better about their investment 
in our products.

If you feel strongly about this it may not be a bad idea to voice your 
dissatisfaction with the vendor.  The worst that can happen is that 
you'll still have paid no more for the product than the normal price, so 
it may be worth a minute to see what happens.

--
  Richard Gaskin
  Fourth World
  Rev training and consulting: http://www.fourthworld.com
  Webzine for Rev developers: http://www.revjournal.com
  revJournal blog: http://revjournal.com/blog.irv