>

[Richard Gaskin]

Bill Marriott wrote:

> The Order Now button directs to to the "Early" software assurance package 
> page for your edition of Rev.

How many people looking for "upgrade" will think of "assurance"?

When I think of "assurance" I think of the Crimson Permanent Assurance 
Company. ;)
<http://www.youtube.com/watch?v=KX61PUZ3xkI>

I had a client confused by this recently, and when I upgraded 
("assured"?) my own license a couple weeks ago I experienced the same 
uncertainty.

People are accustomed to paying for software upgrades (point releases), 
with the occasional free update (point-point releases).  Some specialty 
software is sold by subscription, in which a fee is required annually.

RunRev's pricing is a unique mix somewhere between the two, and while I 
assume there are good reasons for this unusual pricing structure and I 
wouldn't advocate changing it, if unique nomenclature is used it may be 
helpful to translate RunRev's terms into industry-common-speak.

Perhaps "Early Software Assurance Pack" could be renamed "Early Upgrade 
Assurance Pack" for clarity.

And FWIW, the front page of the Store section doesn't show upgrades at 
all; only when you click to buy what is marked as a full license do you 
find the "assurance" (upgrade) option.

If the pricing is working well for RunRev don't change it; the prices 
are quite reasonable once they're understood.

Just a little honing of the terminology and layout in the store would 
make it a bit easier for folks to give RunRev money.

--
  Richard Gaskin
  Fourth World
  Rev training and consulting: http://www.fourthworld.com
  Webzine for Rev developers: http://www.revjournal.com
  revJournal blog: http://revjournal.com/blog.irv