ambassador at fourthworld.com
Tue Nov 17 09:33:15 CST 2009
Bill Marriott wrote:
> The Order Now button directs to to the "Early" software assurance package
> page for your edition of Rev.
How many people looking for "upgrade" will think of "assurance"?
When I think of "assurance" I think of the Crimson Permanent Assurance
I had a client confused by this recently, and when I upgraded
("assured"?) my own license a couple weeks ago I experienced the same
People are accustomed to paying for software upgrades (point releases),
with the occasional free update (point-point releases). Some specialty
software is sold by subscription, in which a fee is required annually.
RunRev's pricing is a unique mix somewhere between the two, and while I
assume there are good reasons for this unusual pricing structure and I
wouldn't advocate changing it, if unique nomenclature is used it may be
helpful to translate RunRev's terms into industry-common-speak.
Perhaps "Early Software Assurance Pack" could be renamed "Early Upgrade
Assurance Pack" for clarity.
And FWIW, the front page of the Store section doesn't show upgrades at
all; only when you click to buy what is marked as a full license do you
find the "assurance" (upgrade) option.
If the pricing is working well for RunRev don't change it; the prices
are quite reasonable once they're understood.
Just a little honing of the terminology and layout in the store would
make it a bit easier for folks to give RunRev money.
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