Will pay for help
eric.chatonet at sosmartsoftware.com
Wed Dec 10 10:27:25 CST 2008
I second Richard completely.
When you know that it takes five minutes to set up a 'Buy Now' button
using Paypal web tools then just note the corresponding url given by
Paypal and put a one liner in a button: go url <url> to display a
well known secure HTTPS page where your customers even may buy with a
credit card if they don't have a Paypal account. One minute later you
will receive an email accounting for a payment with the email of your
Then you may act accordingly.
Why wanting to build your own solution when all this is quick and
free (or almost since Paypal takes a tiny commission).
My two cents.
Le 10 déc. 08 à 17:15, Richard Gaskin a écrit :
> Lars Brehmer wrote:
>> I think the KRM process of buying and unlocking with a click
>> without navigating a store, shopping carts, checkouts etc. would
>> be the perfect way to go, at least for me with this particular
>> project, and worth every penny of the fees thay charge for using
>> this service.
> It certainly seems convenient, but unless you have an uncommonly
> strong brand association and trust level with your audience you may
> want to also maintain a shopping cart on the web.
> While no financial transaction is entirely hack-proof, customers
> are used to buying on the web, and as long as they see the "locked"
> icon in their browser they feel reasonably assured that their
> sensitive credit card data is secure.
> When building a custom purchasing solution into your software, you
> not only have the technical challenge of implementing it but also
> take on the risk that your conversion rate may be lower because
> customers have no idea what your software is doing under the hood.
> This perceived risk issue is exacerbated by an ever-growing number
> of malware programs floating around, contributing to an erosion of
> trust throughout the environment.
> The degree to which this trust factor will affect conversion will
> of course depend on a great many factors, and for some audiences
> the convenience might just outweigh the perceived risk.
> Just the same, you may want to play it safe and offer an option to
> buy on the web.
> I haven't seen specific studies of conversion rates for software
> sold on the web vs. with a built-in shopping system, and if anyone
> has one I'd be very interested in reading it.
> But as a general rule, when it comes to generic business questions
> common throughout the industry, I tend to follow trends established
> by the most successful companies, not reinventing those wheels and
> instead devoting any resources I might spend on innovation to
> crafting the differentiators in our products.
> Adobe, Microsoft, Apple, and pretty much every other major player I
> can think of sells software through their web site, and do not
> include a payment system in the software itself.
> An exception to this is iTunes, but that package has a very
> different business model based around frequent low-cost purchases
> of individual songs and albums, rather than a one-time purchase for
> the software itself. That said, it should also be noted that Apple
> has an unusually strong brand recognition and trust factor which
> raises consumer confidence to levels most of us can't hope to match.
> If, like iTunes, you sell a wide range of low-cost content, making
> a built-in shopping system may prove worth the expense.
> But in reviewing this option with clients, we decided that the cost
> of adding this feature provided a low ROI in even the best case,
> since it's a feature that if used at all will be used only once.
> So instead we put that development expense toward features that are
> used in the daily workflow, the things that make our product worth
> Tip: provide a PayPal option for your customers. Mine kept asking
> for me PayPal for years before I finally got around the spending
> the five minutes it takes to set it up, and boy did I feel dumb for
> not doing so sooner - conversion rates bumped noticeably.
> Using PayPal has two attractions:
> - It's ultra-convenient to make a payment; just enter your address
> and password and you're done.
> - Because it's in a separate account from one's normal banking and
> credit cards, it doesn't feel like spending real money; it feels
> like play money, making impulse buys much more frequent.
> Richard Gaskin
> Fourth World
> Revolution training and consulting: http://www.fourthworld.com
> Webzine for Rev developers: http://www.revjournal.com
Best regards from Paris,
Plugins and tutorials for Revolution: http://www.sosmartsoftware.com/
Email: eric.chatonet at sosmartsoftware.com/
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