Getting things the wrong way round . . .

[Shari]

Bill,

The Osborne Effect!   Yes, that was it!

I am happy to hear that many new customers are flowing into 
Revolution.  As others have said, your success means my beloved 
programming tool will continue to flourish, so I absolutely wish you 
great success!

You are right about making business decisions.  I do not know about 
the Osborne Effect regarding their decision making, but I have 
friends who have the Midas Touch,  no matter what they do, it 
prospers.  They always seem to know what decisions to make.  Not many 
people possess this ability.  I've seen a lot of businesses start up 
and fail.  Even the best idea in the world will fail if you don't 
make the right decisions.

And the best software in the world won't sell unless you market the 
dickens out of it :-)  It sounds like Revolution has revved up the 
marketing with this Mirye collaberation.  May it bring great 
prosperity!

Shari



>It's called the "Osborne Effect." And like every legend out there it has a
>kernel of truth but is largely exaggerated. A string of poor decisions, and
>not merely the pre-announce of a computer model, led to Osborne's demise.
>Pre-announcements have been used to powerful strategic advantage by other
>companies many times.
>
>In this case, the promise of 2.75 (later renamed to 2.9) did not have any
>discernable negative impact on sales, since we acquired more new customers
>over the period than at any time in the company's history. We have also been
>able to expand the number of developers working on the software.
>
>Might have something to do with the way we did it.
>
>- Bill


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