use-revolution Digest, Vol 33, Issue 37

[Jeffrey Reynolds]

Phil and Lynn,

sorry if i sounded suspicious in my post. I was having a hard time  
deciphering the article and the U3 site. when the marketing hype  
reaches a certain point above the technology the radar goes onto high  
gain.

I agree more places that we can market rev products the better. i was  
more concerned that there might be some hidden gotchas hiding in the  
bushes. I had talks with a whole slew of technology folks in the  
early 90s that were trying to get us to use their new technologies on  
our multimedia cdroms and pushing hardware licensing deals and most  
of them ended up having some pretty severe strings attached once i  
was able to strip away the marketing babble. the ceo was not happy  
for me for popping bubbles, but he always agreed that he could not  
live with the terms they usually wanted when brought into the light  
of day. Doesn't appear that U3 has these strings, but will take a bit  
more looking at the dev docs to tell for sure what the story is. I  
was assuming that they were generating their working revenue from  
hardware licenses, but wasn't sure if that would change at some point  
(some of the deals mentioned above kicked in payments after the first  
title or two).

They mentioned there wasn't a killer app yet for U3, but one market/ 
approach that might end up being one of the strongest for them might  
be education. kids are already carting along all sorts of stuff on  
flash drives these days. kids are probably more mobile with content  
and apps these days than the wired business person! they also tend to  
pick up new hot technology w/o a blink, especially if its mobile. im  
sure we will soon see cool flash drive sleeves with all sorts of  
blinking stuff for the young market soon!

some future ideas jump to mind:

• a cool mp3 player that was highly customizable with graphics,  
playlists, volume control (ie automatically  crank the one you always  
crank when you play it)
• schoolwork/curriculum scheduler as so many schools are using e- 
systems for schoolwork due dates, trips, tests, etc
• customized e-syllabus system that you could add your own notes to
• lecture notes/recordings/diagrams player
• etext reader/markup systems

the great thing is these are all things that rev is great at doing  
quickly and easily and should have a great jump on other development  
systems.

its great to see that rev should be able to slip into the U3 format  
pretty easily since it works so well as a standalone system already!

Also great to hear that it will be an option for studio license,  
economics (all poor education clients now days) has forced me to drop  
the enterprise for studio level.

cheers,

Jeffrey Reynolds



On Jun 25, 2006, at 11:53 AM, use-revolution-request at lists.runrev.com  
wrote:

> Is there something wrong with opening up new markets for Rev apps? I
> *hope* it's about marketing! I mean, think about it... if we build
> things for which there is no market, who have we benefitted? Unless  
> I'm
> using Rev for self-amusement only, I would have to say "no one".