[OT] Market Share

Jim Carwardine JimCarwardine at OwnYourFuture-net.com
Sat Jul 1 21:00:57 EDT 2006


I remember a quote from Bob Levitas a few years ago responding to a
discussion of market share.  He said that Jobs only ever saw the Mac as a
niche machine.  Man, what a niche.  The business mantra in this millennium
is find/create a niche and dominate it.  Jobs was 20 years ahead of his
time.  It took his Board years to figure that out.  Wall Street still hasn't
got it.

Jobs is not competing with Microsoft.  They are not in his niche.  His
successors and predecessors at Apple were and they almost lost the company.

Jobs is now growing the Mac's niche through iTunes, iPod and Intel.

Remember when Jobs took back the reins and Bill's face loomed out over the
crowd at MacWorld?  There was a lot of booing.  Jobs said, "For Apple to
succeed, Microsoft doesn't have to fail."

For my money, Jobs is a true visionary... Jim


on 7/1/06 7:48 PM, Chipp Walters wrote:

> Hi Kay,
> 
> FTR, I was pretty much a Mac fanatic in the early days. My company
> only used Macs and we did some things which at that time, could only
> be done with Macs.
> 
>> "Voting with their wallet"
> 
> After my company got to 50 people, we started believing it unwise to
> hold ourselves hostage to a single supplier, as evidenced by the fact
> (at the time) Powerbooks had over a year backlog-- so I couldn't
> purchase them for my sales people.
> 
> It really wasn't the cost of ownership (Macs were still VERY
> expensive), but rather the business cost to us which forced the
> change. Since then, I've used both Macs and PCs and I just happen to
> prefer PCs (for a variety of reasons which I won't go into as I'm
> really not interested in stoking a platform religious war).
> 
> One of the most positive things I've seen lately is their pricing on
> MacBooks. For the first time since I can remember, Apple is very
> competitively priced vs the PC world. This, IMO, bodes well for their
> success. Now, I wish they would just fix their advertising campaign,
> as I (and others) think it's somewhat offensive, and certainly not
> something which would endear me to purchase a Mac. See the article on
> SLATE:
> http://www.slate.com/id/2143810/
> 
> BTW, just ran across another Apple Upbeat market share article which
> claim Apple has less than 2% market share worldwide. Though it does
> predict better market share to come:
> http://yahoo.businessweek.com/technology/content/jun2006/tc20060615_080175.htm
> 
> I, too, enjoy this discussion :-)
> 
> -Chipp
> 
> 
>> I believe it is universally accepted that one of the 'genius' decisions of
>> Bill Gates was to go with the system that was open. Job's poor decision was
>> to go with a closed system. People voted with their wallet and bought the
>> cheapest they could - which invariable was not a branded IBM box.
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