MACWORLD

[Richard Gaskin]

Stephen Barncard wrote:
> Is there going to be any Runrev presence at MACWORLD this year? I 
> remember a while ago it was in the developer's area...

I haven't heard anything from them on this, but with any luck they'll be 
skipping this one.

Don't get me wrong:  Macworld is a lot of fun for us attendees, but it's 
very, very expensive for exhibitors, esp. those who need to book 
international flights (on top of the per diem expenses, booth costs, 
etc., not to mention the opportunity costs:  staff at a trade show 
aren't in the office working on the product).

In terms of ROI, smaller developers can get more bang for the buck with 
any number of other strategic marketing moves.  Even much bigger 
companies like Adobe have sat out on a MacWorld or two -- including 
Apple themselves.

My hope is that RunRev does the same for a while, focusing on enhancing 
the product instead (specifically, the items on my wish list <g>).

--
  Richard Gaskin
  Managing Editor, revJournal
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  Rev tips, tutorials and more: http://www.revJournal.com