OT: Why you shouldn't give away your shareware for free
ambassador at fourthworld.com
Tue Dec 5 08:32:59 CST 2006
Ian Wood wrote:
> Roughly paraphrased as:
> Hey buddy, can we give away 5,000 copies of your app for free?
> What? Why on Earth would I want to create an extra 5,000 potential
> customer support issues for no money, and piss off all my paying
A good, sane read, Ian. Thanks for posting that.
On balance, there can be an argument with some products for working with
magazines like those from Future Publishing to distribute older versions
of an app you've since added some truly compelling features to. I've
had a good response rate working with that company and others like in
South America and Australasia, offering an old version for free with an
attractive price to upgrade to the current one. But the key to that was
a significant feature gap between the free version and the current
product, which remains available for purchase only.
Many people still find themselves attracted to novelty notions about
economics, hoping to discover some magic formula by which the sum of
everything humanity has collectively learned about business may be
wrong. But just as the irrational exuberance of the dot-bomb era
damaged the US economy with easily-manipulated (and hopefully since
fired) fund managers listening to the advice of 20-somethings who said
that profit was an obsolete idea, anyone buying the snake oil of
"mindshare over money" risks running out of the latter.
Fourth World Media Corporation
Developer of WebMerge: Publish any database on any Web site
Ambassador at FourthWorld.com http://www.FourthWorld.com
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