Media word processor question
Richard Gaskin
ambassador at fourthworld.com
Sun Apr 9 10:12:45 EDT 2006
Friedrich F. Grohmann wrote:
> I am happy to see Revolution making steady progress, and one sentence
> on the home page in particular did not fail to raise my spirits wildly:
>
>> Straight out of the box, Revolution Media provides the features of a
>> word processor, a presentation tool, a movie player, a calculator and
>> many more standard applications.
>
> Does this mean it is now possible to type Chinese in a field without
> having the application crash with some of the most common characters?
> Is Devanagari no longer garbled?
No, I think it means that field objects now support paragraph-level
formatting.
No, wait, I think it means fields now support built-in tab rulers.
Hmmmm...no, it must mean that fields are now tied into OS spelling checkers.
No, so then maybe it means flowing text around graphics.
No, wait...what *does* "the features of a word processor" mean?
Now that RunRev has a new marketing chief they'll be able to clean up
older unnecessarily assertive ad copy like that. With all the
experience he brings to the table I'm confident he appreciates the value
of soft-sell for markets as smart as Rev's.
The average IQ is 100. You have to be about 110 just to be able to
script. Overstatement as a selling technique works best on the <100
crowd that also responds to things like exclamation marks and images of
monkeys washing dishes. The >100 crowd will actually understand the
words, so the product has to work harder to meet the expectations it's
raised. Better to keep expectations in line with actual product
features, as someone who intimately knows and loves the product will do.
--
Richard Gaskin
Managing Editor, revJournal
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