Runtime Revolution Ships Revolution Media; Announce Revolution Forums

[Stephen Barncard]

Funny about things like that, though. Think about Dan and other 
writers who have written about the language that are going to have to 
decide to replace all references in works published...

or steadfastly still use the term "Transcript"? I think, among this 
bunch, this will be the case.

Kinda like I can't say "SBC park". I always call it "PacBell park".
Sony Records is still CBS to me.

hey but I'm not the marketing guy. Good luck with all the products!


>  > Wow. I was surprised to see your answer that the scripting
>>  language Transcript is being renamed Revolution. How then
>>  will it be differentiated from the product? Or won't it?
>>  Intriguing. Not criticizing, just wondering and a bit bewildered.
>
>This is one of those situations where the lack of differentiation will
>reinforce the brand. Most new customers wont have any preconceptions based
>on the language "Transcript", but they would if we decided to change the
>name a year from now. Name changes can be rough, but, almost anyone who
>would recognize "transcript" is engaged enough in the community not to be
>completely confused by this name change.
>
>Best regards,
>
>
>Lynn Fredricks
>Worldwide Business Operations
>Runtime Revolution, Ltd
>

-- 
stephen barncard
s a n  f r a n c i s c o
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