Pricing / entry cost for this tool

[Dan Shafer]

Richard....

On Nov 26, 2005, at 1:06 PM, Richard Gaskin wrote:

> Pros need pro tools, and even hobbysts aspire to professional- 
> looking results.  A strategy that appeals to the high end will  
> appeal to both.
>
Ultimately, that's probably true. It's another way of saying  
Inventive Users eventually become more like pros. But Inventive Users  
(hobbyists in your parlance) need hand-holding of a different type  
and depth at the beginning of their experience with Rev and that's  
where the problems arise.

> To the degree this is a result of focusing on the pro product maybe  
> that's not so bad.  My perspective is admittedly skewed, being  
> dependent on the pro product to manage the three businesses in  
> which I'm CTO:  I'd hate to see any slowdown of bug fixes or  
> feature enhancements in the engine to make a prettier entry-level  
> tool.

And you just put your finger on another problem for RunRev, didn't  
you? :-)

I maintain that without a significant improvement in the out-of-the- 
box experience for DC, the company will never reach broad enough  
appeal to reach critical mass among the Inventive User marketplace.  
But it's clear to both of us that if they divert resources to that  
task, development of the pro version will undoubtedly suffer at least  
delays. That's precisely the trade-off that they will ultimately have  
to make.



~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Dan Shafer, Information Product Consultant and Author
http://www.shafermedia.com
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