Pricing / entry cost for this tool

[Richard Gaskin]

David Bovill wrote:
> What I would love to see is RunRev let go substantially of the  
> professional coders end of the market, by adopting an innovative open  
> content strategy

Letting go of users able and willing to pay top dollar to pursue a 
customer self-qualified as less willing to pay seems risky at best.

I would wholeheartedly support a move by RunRev to spin off the pro 
product to someone else if they find themselves too encumbered with 
other considerations to handle it effectively.

At the moment, however, they seem to be doing fine, well worth my 
clients paying $500 annually for renewal -- free money, year after year, 
like clockwork.

It costs far more to acquire five new DreamCard customers than it does 
to simply renew an Enterprise license.

--
  Richard Gaskin
  Managing Editor, revJournal
  _______________________________________________________
  Rev tips, tutorials and more: http://www.revJournal.com