The Old Chestnut - Again
revdan at danshafer.com
Sat Nov 26 14:14:32 CST 2005
As someone who has been playing in the software universe for far, far
too long, I can tell you that:
(a) your basic idea is attractive and workable
(b) it is an economic disaster for the publisher
Why? Because of something called SKUs. That stands for "Stock Keeping
Unit" and it's the number by which wholesalers, distributors and
retailers identify a specific product uniquely for inventory tracking
and sales monitoring purposes. There is a fundamental business
principle that says the more SKUs you try to put into the channel of
distribution, the greater will be the resistance to your entire line.
Large companies can overcome that resistance. Small companies are
hard-pressed to do so.
On Nov 26, 2005, at 6:13 AM, Mathewson wrote:
> Might it not be an idea to break RR up into modules:
Dan Shafer, Information Product Consultant and Author
Get my book, "Revolution: Software at the Speed of Thought"
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