The Old Chestnut - Again

[Dan Shafer]

As someone who has been playing in the software universe for far, far  
too long, I can tell you that:

(a) your basic idea is attractive and workable
(b) it is an economic disaster for the publisher

Why? Because of something called SKUs. That stands for "Stock Keeping  
Unit" and it's the number by which wholesalers, distributors and  
retailers identify a specific product uniquely for inventory tracking  
and sales monitoring purposes. There is a fundamental business  
principle that says the more SKUs you try to put into the channel of  
distribution, the greater will be the resistance to your entire line.  
Large companies can overcome that resistance. Small companies are  
hard-pressed to do so.

On Nov 26, 2005, at 6:13 AM, Mathewson wrote:

> Might it not be an idea to break RR up into modules:



~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Dan Shafer, Information Product Consultant and Author
http://www.shafermedia.com
Get my book, "Revolution: Software at the Speed of Thought"
 From http://www.shafermediastore.com/tech_main.html