Pricing / entry cost for this tool
David Burgun
dburgun at dsl.pipex.com
Sat Nov 26 07:03:01 EST 2005
>Before I start my complaint about pricing, let me at least say that
>I applaud the company for having a $99 price point for Dreamcard.
>It at least opens the doors for more people to explore this
>intriguing tool.
>
> On the other hand, the pricing needs to go even further. In my 20
>years in the world of software, I can't tell you how many companies
>I have observed shoot themselves in the foot by having a great
>product but pricing it out of reach for the masses. The pricing
>that has Built companies has been - price it low to draw people in,
>get the revenue later with advanced features and with deployment
>licensing costs.
I would rather they charged twice as much but fixed all remaining IDE
bugs and produce fixes quickly for other bugs when they come up.
>
> Turbo Pascal was sold in huge quantities because it was a $49
>product that many could afford. The same was true with the Initial
>pricing of many MS products.
>
> This company should offer DreamCard free - but, for free, Without
>the ability to deploy an app. The apps could only be run inside the
>IDE. This would give more people more than 30 days to race through
>the product, and it would defer collecting revenue until someone
>actually baked something of Value - that could be sold. At that
>point, the programmer has an easy time paying the bucks for a
>development license.
>
> I'm going to finish evaluating this, and I'm going to start my
>project, but I won't be done in 30 days, and my journey will
>probably end there. Maybe I'm in the minority, but I can't afford
>to lay out for tools anymore until I Know I'm going to get across
>the finish line with something of value to sell.
>
> This product needs to shoot for Volume. That means - further
>aggressive pricing.
Before they do that they need to get all the bugs out of it, IMO, if
they went for massive volume now, the product would not get a very
good reception.
All the Best
Dave
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