Pricing / entry cost for this tool

David Burgun dburgun at dsl.pipex.com
Sat Nov 26 07:03:01 EST 2005


>Before I start my complaint about pricing, let me at least say that 
>I applaud the company for having a $99 price point for Dreamcard. 
>It at least opens the doors for more people to explore this 
>intriguing tool.
>
>   On the other hand, the pricing needs to go even further.  In my 20 
>years in the world of software, I can't tell you how many companies 
>I have observed shoot themselves in the foot by having a great 
>product but pricing it out of reach for the masses.  The pricing 
>that has Built companies has been - price it low to draw people in, 
>get the revenue later with advanced features and with deployment 
>licensing costs.

I would rather they charged twice as much but fixed all remaining IDE 
bugs and produce fixes quickly for other bugs when they come up.


>   
>   Turbo Pascal was sold in huge quantities because it was a $49 
>product that many could afford.  The same was true with the Initial 
>pricing of many MS products.
>   
>   This company should offer DreamCard free - but, for free, Without 
>the ability to deploy an app.  The apps could only be run inside the 
>IDE.  This would give more people more than 30 days to race through 
>the product, and it would defer collecting revenue until someone 
>actually baked something of Value - that could be sold.  At that 
>point, the programmer has an easy time paying the bucks for a 
>development license.
>   
>   I'm going to finish evaluating this, and I'm going to start my 
>project, but I won't be done in 30 days, and my journey will 
>probably end there.  Maybe I'm in the minority, but I can't afford 
>to lay out for tools anymore until I Know I'm going to get across 
>the finish line with something of value to sell.
>
>   This product needs to shoot for Volume.  That means - further 
>aggressive pricing.

Before they do that they need to get all the bugs out of it, IMO, if 
they went for massive volume now, the product would not get a very 
good reception.

All the Best
Dave



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