Pricing / entry cost for this tool

[Frank R]

Thanks, Dan, and others for the dialog on this.
   
  I just have seen so many times in my life products that had So much potential for a larger base, only for it never to happen because of the steep entry costs.
   
  The $99 entry point for Dreamcard is certainly good - and better than the entry point for many tools out there.
   
  OTOH, I would always argue to Any tool maker that - the revenue generated by tire kickers is minimal.  Loss of that revenue would not significantly change the financial equation for any tool maker.  But, the door opens to Much Greater revenue when you have scenarios like - 0$ to use the IDE idefinitely, and $X when you deploy your applications.   You catch more long term fish that way.
   
  Part of this is also personal for me.  I lived times when I could throw money at tools until one stuck to the wall, and now I live during times when that is impossible.
   
  Anyway, glad to have found the tool - and this list.  Looks like a good crowd and very helpful dialog.
   
  Frank

Dan Shafer <revdan at danshafer.com> wrote:
  Frank.........

Thanks for sharing your perspective. I don't *entirely* agree but I 
don't think you're off the deep end, either.

You said, "I'm going to finish evaluating this, and I'm going to 
start my project, but I won't be done in 30 days, and my journey will 
probably end there. Maybe I'm in the minority, but I can't afford to 
lay out for tools anymore until I Know I'm going to get across the 
finish line with something of value to sell."

I noticed the other day that one or Revolution's very few 
competitors, RealBasic, has an interesting policy that I hadn't been 
aware of before. When your evaluation license expires, they have an 
option on the notification dialog to request an extension of time to 
continue the evaluation. For kicks, I hit that option and within a 
short time I got a new eval license in email. That seems sensible to 
me. Rev *is* a big product and although I know that once you know how 
productive you can be its price seems if anything too low, the fact 
is that if you don't know that for sure, forking over a few hundred 
bucks to confirm your suspicions may be asking too much of some folks.

Obviously the company can track such requests and decide at some 
point that you've had long enough to evaluate the product and not 
grant any extensions. That would keep tire-kickers from using the 
product and never buying it.

OTOH, Frank, if you get to 30 days and you've actually spent serious 
time with Revolution you will have built at least a few things, 
perhaps even part of your planned first application, and then to 
decide that you can't afford to pay for a tool you're not sure you 
can use to produce something of value to sell may be a very short- 
sighted decision indeed. I hope you don't make that one.




~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Dan Shafer, Information Product Consultant and Author
http://www.shafermedia.com
Get my book, "Revolution: Software at the Speed of Thought"
>From http://www.shafermediastore.com/tech_main.html


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