Analyzing competitors - In this case Real Software

[Pat Trendler]

This is definitely not very useful, but...

I think you're overestimating the number of VB transferees. From RB's PR 
21/3

>The company also announced the results of survey data collected from 831
>customers as they purchase REALbasic. Of customers who responded to the
>recent survey, 25% are using REALbasic to port existing applications
>cross-platform. Of these 25%, nearly half (47%) are using REALbasic to port
>existing Visual Basic applications.

Pat

----- Original Message ----- 
From: "Mark Talluto" <userev at canelasoftware.com>
To: "How to use Revolution" <use-revolution at lists.runrev.com>
Sent: Wednesday, March 23, 2005 9:19 AM
Subject: Re: Analyzing competitors - In this case Real Software


>
> On Mar 22, 2005, at 2:09 PM, Frank D. Engel, Jr. wrote:
>
>> 12% of 50,000 is 6,000.
>> 13% of 50,000 is 6,500.
>>
>> So, about 6,000 to 6,500 users of RB are VB transferees; good for them. 
>> One less Microsoft program for them to deal with.
>>
>> Does anyone find this information useful?
> From a marketing perspective, the answer is a strong yes.  That was the 
> point of my original post.  I did not specify I admit.  Being a fan of 
> Rev, I always notice their competition when mentioned around the net or in 
> printed materials.  Without deep knowledge of the inner workings of Rev 
> the company, one can only guess.
>
>>
>> A much more interesting question:  how many Rev users are transferees 
>> from other Xtalk languages, such as HyperCard and SuperCard?
>>
>> Add to this: how many have gone from Xtalks to RB, from Xtalks to VB, 
>> from VB to Xtalks, etc.
>>
>> Putting these various pieces of info together may prove rather 
>> interesting.  Would anyone know how to use it for something constructive? 
>> Marketing, perhaps, but otherwise, hmm...
>
> Assuming Rev is probably the leading xtalk, focusing on other xtalks would 
> provide less useful marketing information.  Not sure how it stacks up to 
> ToolBook in user count though.  The whole point is to look at your 
> competitors that are creating waves and see how they are doing it.  Not 
> knowing how many users there are using Rev makes it difficult to know what 
> is important to Rev.  Not knowing the demographics of their user base also 
> puts us at a disadvantage as well.
>
> 6K - 6.5K of VB transferees would be an important number to Rev.  I wonder 
> how many of those users would have switched to Rev instead of RB had a 
> translator like that been created for Rev.  Is this feature important to 
> me?  Nope.  I am just curious.
>
> If you are creating a product for sale, do you know what your competition 
> is offering?  If you do not know their product well enough to teach it to 
> someone else, you are truly missing out marketing and development wise.  I 
> have a vertical market commercial app that has about 10 competitors.  That 
> is a large number in an ever shrinking global market.  We were probably 
> the fifth one to market.  With proper analyzation of every competitor we 
> had, we were able to position ourselves to be the leader.
>
> It all starts with something as small as my very first comment in the 
> original post.  There may be no real point to this thread.  I just find it 
> interesting and useful to analyze my competition.  Maybe someone else will 
> find it interesting and useful too.
>
>
> Mark Talluto
> -- 
> CANELA Software
> http://www.canelasoftware.com
>
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