Analyzing competitors - In this case Real Software
userev at canelasoftware.com
Tue Mar 22 18:19:34 EST 2005
On Mar 22, 2005, at 2:09 PM, Frank D. Engel, Jr. wrote:
> 12% of 50,000 is 6,000.
> 13% of 50,000 is 6,500.
> So, about 6,000 to 6,500 users of RB are VB transferees; good for
> them. One less Microsoft program for them to deal with.
> Does anyone find this information useful?
From a marketing perspective, the answer is a strong yes. That was the
point of my original post. I did not specify I admit. Being a fan of
Rev, I always notice their competition when mentioned around the net or
in printed materials. Without deep knowledge of the inner workings of
Rev the company, one can only guess.
> A much more interesting question: how many Rev users are transferees
> from other Xtalk languages, such as HyperCard and SuperCard?
> Add to this: how many have gone from Xtalks to RB, from Xtalks to VB,
> from VB to Xtalks, etc.
> Putting these various pieces of info together may prove rather
> interesting. Would anyone know how to use it for something
> constructive? Marketing, perhaps, but otherwise, hmm...
Assuming Rev is probably the leading xtalk, focusing on other xtalks
would provide less useful marketing information. Not sure how it
stacks up to ToolBook in user count though. The whole point is to look
at your competitors that are creating waves and see how they are doing
it. Not knowing how many users there are using Rev makes it difficult
to know what is important to Rev. Not knowing the demographics of
their user base also puts us at a disadvantage as well.
6K - 6.5K of VB transferees would be an important number to Rev. I
wonder how many of those users would have switched to Rev instead of RB
had a translator like that been created for Rev. Is this feature
important to me? Nope. I am just curious.
If you are creating a product for sale, do you know what your
competition is offering? If you do not know their product well enough
to teach it to someone else, you are truly missing out marketing and
development wise. I have a vertical market commercial app that has
about 10 competitors. That is a large number in an ever shrinking
global market. We were probably the fifth one to market. With proper
analyzation of every competitor we had, we were able to position
ourselves to be the leader.
It all starts with something as small as my very first comment in the
original post. There may be no real point to this thread. I just find
it interesting and useful to analyze my competition. Maybe someone
else will find it interesting and useful too.
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