Reverse-Engineer RunRev Standalone?

[Jay Listo]

I tried to read a RunRev Standalone (.exe)...apparently the first parts 
all make it look like it's a binary file, unreadable.
Towards the end, I start seeing menu and button label strings, and even 
extracts of transcript code...well, comments in scripts are certainly 
easy prey.  This may not be as different as using the unix command 
'strings' to check out  an executable, but just may be simpler...I'm not 
sure.

How easy is it to reverse-engineer a RunRev standalone?